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Your biggest cost in sales is not lack of leads

Your biggest cost in sales is not lack of leads

Sep 5, 2025 | customers, entrepreneurs, negotiation, sales tips, sales training, Training

So if the number one cost in sales is not leads, what is it? Hint: it’s also not: travel and expenses CRM or the tech stack it’s not even the training budget! I’ll show you what it is with a simple example, which is like erosion – drip, drip,...
When your CX team has had enough

When your CX team has had enough

Sep 4, 2025 | customers, entrepreneurs, sales tips, sales training

Imagine that’s the first thing the team says to you…. ‘I can’t take it any more’It was awful for them:🄵A completely frazzled customer service teamā˜€ļøA super hot summer and demand for their outdoor range had gone crazy.Deliveries were...
Did your Whale just become a Fish?

Did your Whale just become a Fish?

Aug 7, 2025 | entrepreneurs, sales tips, sales training, Training

Did your whale just become a fish?In sales, we all know the thrill of chasing a ā€œwhaleā€ — that rare, game-changing deal that could smash your target or land your dream client. But here’s the thing:When you level up, when you scale, when you grow in confidence and...
Modern Sales is shrinking our Attention Spans

Modern Sales is shrinking our Attention Spans

Jul 30, 2025 | customers, entrepreneurs, prospecting, sales tips, sales training, Training

Modern Life is shrinking our attention spans and it’s frightening.I often joke that I have the attention span of a goldfish, but it looks like I really might.A Microsoft study* famously found that the average human attention span dropped from 12 seconds in 2000,...

Are you SWOT-ing enough?

Feb 25, 2021 | entrepreneurs, marketing, sales tips, sales training, Training

That’s not bad grammar by the way – the eagle-eyed amongst you will realise I am referring to that wonderful tool The SWOT Analysis. Although I predominantly deal with sales issues, when I am working one to one with a client, I like to take it back to...

Don’t sell the Sausage, sell the Sizzle!

Feb 23, 2021 | entrepreneurs, marketing, sales tips, sales training, Training

Have you heard that phrase before – “Don’t sell the sausage, sell the sizzle”? If you think about it, a sausage is just sliced up dead pig. Not very appealing is it? But when you start to think about the smell, the taste and the look of a...
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Recent Posts

  • I’m not here for noise. I’m here for your margin.
  • Why I might not be your sales trainer
  • Your biggest cost in sales is not lack of leads
  • When your CX team has had enough
  • Are you complimenting customers enough?
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