Janet Efere
Professional World Renowned Sales Trainer
Adaptive Sales Courses
Open Sales Courses
Designed for individuals or small groups looking to develop specific sales skills.
Corporate Training
Tailored sales training programmes built around your business, your buyers, and your sales process.
Sales Training for Growth-Stage Organisations
Adaptive Sales Group is a UK sales training company working with growth-stage organisations to build sales teams who win the right deals at the right price. Whether you’re scaling a sales function, lifting the performance of an established team, or equipping new hires to ramp faster, our sales training courses are designed to help your people sell with confidence — and hold their value in the conversations that matter.
Discounting is the easiest way to close a deal. It’s also the fastest way to erode the margin you’ve worked hard to build. We train sales teams to lead conversations differently — to qualify properly, sell on value, handle pricing pressure without flinching, and close deals that protect commercial performance.
Why Most Sales Training Doesn’t Stick — And How Ours Does
A lot of sales training is heavy on theory and light on application. It feels good on the day, then quietly disappears the moment your team gets back to their pipeline.
Adaptive Sales Group takes a different approach. Our sales training courses are practical, commercially grounded, and built around the real situations your team faces — the stalled deals, the procurement pushback, the prospects asking for a discount before you’ve even shown them the value. We focus on frameworks that translate directly into the next sales conversation, and we build the habits that lift win rates and protect margin over the long term.
Sales Training – Endorsed, Awarded, and Built on Ethical Foundations
Our courses are endorsed by the Institute of Sales Professionals, and we’re proud members of the Institute of Ethical Selling. Our founder is the winner of SME Sales Trainer of the Year 2024 — an award that reflects our commitment to training that delivers measurable commercial impact.
We don’t teach pressure tactics or manipulation. We teach the kind of selling that wins deals, builds long-term customer relationships, and protects your reputation in the market.
We also have an elearning academy and can provide blended learning, either on site or remotely.
Open Courses
Designed for individuals or small groups looking to develop specific sales skills. Mixed cohorts from different organisations bring fresh perspectives, honest discussion, and the chance to practise alongside peers from outside your business.
Corporate Training
Tailored sales training programmes built around your business, your buyers, and your sales process. We begin by understanding how your team sells today, where the commercial gaps are, and what stronger performance looks like for you. From there, we design a programme that gets you there — from a single workshop to a structured development journey delivered across several months.
What Our Sales Training Courses Cover
Our training focuses on the capabilities that move pipeline and protect margin:
- Qualifying opportunities properly, so your team invests time in deals that will actually close
- Asking better questions and uncovering the real commercial drivers behind a decision
- Selling on value rather than price
- Handling objections, pricing pressure, and procurement negotiation with confidence
- Moving stalled deals forward without resorting to discount
- Closing in a way that feels natural — for the seller and the buyer
- Building long-term customer relationships that drive repeat revenue and referrals
Clients' Case Studies
Trustindex verifies that the original source of the review is Google. 
Trustindex verifies that the original source of the review is Google. 
Trustindex verifies that the original source of the review is Google. 
Trustindex verifies that the original source of the review is Google. 
Trustindex verifies that the original source of the review is Google. 
Trustindex verifies that the original source of the review is Google. 
Trustindex verifies that the original source of the review is Google. 
Trustindex verifies that the original source of the review is Google. 
Trustindex verifies that the original source of the review is Google. 
Trustindex verifies that the original source of the review is Google. Why Organisations Choose Adaptive Sales Group
✓ Commercially focused Our sales training courses are built around the outcomes that matter — win rates, deal size, margin, and sales cycle length. Not theory for theory’s sake.
✓ Award-winning and independently endorsed SME Sales Trainer of the Year 2024. Endorsed by the Institute of Sales Professionals. Members of the Institute of Ethical Selling.
✓ Ethical selling at the core We train sales teams to win deals through trust and value — not pressure tactics. That’s better for your customers, better for retention, and better for your brand.
✓ Practical and applied Real frameworks, real role-play, real conversations. Your team will leave with techniques they can use in their next sales call.
✓ Open courses or genuinely tailored bespoke training. We take the time to understand your market, your buyers, and your sales process before we deliver anything. The training reflects how your team actually sells.
✓ Built to embed We don’t disappear once the course ends. Ongoing resources, tools, and follow-up support help your team turn new techniques into new habits.
Ready to Talk?
If you’d like to explore how Adaptive Sales Group could help your sales team win more of the right deals — without giving away margin — get in touch.