Built around your business. Delivered by people who’ve actually done the job.

You’ve got a sales team. They’re good — but you know they could be better. Maybe the win rate has plateaued. Maybe new hires are taking too long to find their feet. Maybe the whole team is brilliant on product but freezes when it’s time to actually ask for the order.

Whatever the gap is, sending people off on a generic public course rarely fixes it. What works is training built around your sales process, your customers, your objections, and your market. That’s what we do.

[Make An Enquiry]

 

Why Adaptive Sales Group?

Janet Efere, our founder and lead trainer, was named SME Sales Trainer of the Year 2024. Our courses are endorsed by The Institute of Sales Professionals, and we are members of The Institute of Ethical Selling — because how you sell matters as much as what you sell. We’ve been training UK sales teams since 2013, working with everyone from one-person consultancies to established corporates.

The common thread: practical, ethical, results-focused training that respects your team’s time and your budget. [Read more about our approach to ethical selling →]

 

How it works

1. We talk first. No proposal until we understand what’s really going on.
2. We design around you. Your products, your buyers, your objections, your sales cycle.
3. We deliver how it suits you. In-person, online, or blended. Half-day workshops through to six-month programmes.
4. We make sure it sticks. Follow-up coaching and embedding support — because one-shot training is one of the biggest wastes of money in sales.

 

What we can cover

• Consultative selling — moving from pitch-and-pray to genuine conversations
• Questioning and qualification — knowing which deals are real
• Handling objections — without sounding scripted or pushy
• Negotiation — protecting margin without losing the deal
• Account management and cross-selling — growing the customers you’ve already won
• Sales presentations and pitching — for showrooms, boardrooms, and everything in between
• Prospecting and outreach — that doesn’t make your team cringe to send
• Social selling — using the power of LinkedIn to drive sales
• Sales management and coaching — for the people who lead your salespeople
• Onboarding new sales hires — getting them productive in weeks, not months

If your challenge isn’t on that list, ask anyway.

 

Is this for you?

We work across B2B, B2C, field, inside sales, and retail. Our clients tend to be SMEs scaling up, established teams whose results have plateaued, and businesses bringing on new salespeople who need to ramp up quickly.

We also specialise in two groups other trainers tend to overlook:

• [People who fell into sales or customer service without formal training →]
• [Introverts and professionals who hate the thought of “selling” →]

 

Frequently asked questions

What is corporate sales training?

Sales training designed specifically for your business and delivered to your team — rather than sending individuals off to a public course. We come to you (in person or online), work with your real-world scenarios, and build the programme around your sales process and the buyers your people actually deal with.

How is it delivered?

Face-to-face at your premises, at an external venue, online via live virtual sessions, or as a blended programme. We’ll recommend what fits your team’s size, location and working pattern.

How long does it take?

Anything from a half-day workshop to a six-month development programme. Most corporate clients land in between — typically two to three days of training spread over a few months, with embedding support in between.

What does it cost?

Pricing depends on design, duration and delivery format, so we agree it case-by-case after we’ve understood what you need. Flexible payment arrangements available for bespoke programmes.

 

 

What our clients say

Global Sales & Communication Transformation Leader, Visa

Training large groups in a remote world is never easy, especially when it’s across 3 time zones and with a mix of roles and seniority but Janet took on the task and delivered detailed and engaging training sessions on social selling to a mix of SDRs, Marketing Managers and Senior Leaders.

Super informative, actionable and easy to digest sessions and I really appreciated her approach on understanding our needs and not doing a hard sales pitch to win our business!

Very refreshing trainer and training session and I’m sure we’ll be working together on more projects in the future so thanks again!

Regional Sales Manager Villeroy & Boch

[The trainer] delivered two days of excellent and thorough account management training to our international sales team. She adapted around discussions in the room to provide insights that were relevant to our different cultures and markets. Thank you!

VP of Sales, The Point Company

Janet is a superb trainer and coach.

I have known of Janet’s work and a good reputation for a number of years, so when we decided to bring in a number of external trainers she was one of the first people we approached.

Janet was tasked with hosting a virtually training session for a team of 80 global SDRS. It’s difficult to keep engagement levels and interest high virtually however the feedback was excellent.

We found the content around phones-based skills and closing techniques very relevant, helpful and well received.

Her presentation style is personable and informed it’s obvious she is a professional in this space.

We would recommend to any sales team looking for an engaging and effective, telephone skills coach for bespoke and ongoing practical training.

 

Ready to talk?

Send us a quick note about what you’re trying to achieve and we’ll come back to you within one working day. No hard sell. (We’d be terrible advertisements for ourselves if we did that.)

[Make An Enquiry] | 0333 320 2883

 

 

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Sales Training for People Who Fell Into Sales

Suggested URL: /sales-training-no-formal-training

Page title: Sales Training for People Who Fell Into Sales | Adaptive Sales Group

Meta description: Practical sales training for people who ended up in sales or customer service without ever being formally trained. No jargon, no assumed knowledge, no judgement.

 

“I never actually trained for this”

Sales training for the people who fell into it

Here’s something we hear constantly: “I fell into sales.” Or customer service. Or account management. Or running a business where, suddenly, you’re the one doing the selling.

Most people in sales-adjacent roles never had a day of formal training. They were promoted from the technical side, moved across from operations, started their own business, or got handed a phone and a target on day one and told to crack on.

If that’s you — or that’s your team — you’re in the majority. And there’s nothing wrong with you.

 

What “winging it” actually costs

Self-taught salespeople build up tricks and habits over time. Some are brilliant. Some are quietly costing you money every week. The trouble is, without formal grounding, it’s hard to tell which is which.

The gaps we see most often are predictable ones:

• Pouring hours into prospects who were never going to buy
• Talking too much, asking too little
• Dropping the price the moment a buyer hesitates
• Confusing “being helpful” with “actually closing”
• Avoiding the awkward bit of the conversation — and losing the deal because of it

None of that is a character flaw. It’s just what happens when nobody ever showed you the structure underneath a good sales conversation.

 

What our training actually does

We assume nothing. No jargon. No “well obviously you’ll have already done X.” No making people feel stupid for not knowing the difference between a feature and a benefit.

Instead, we give you a proper, practical foundation:

• A simple structure for any sales or customer conversation
• Questions that get the buyer doing most of the talking
• How to qualify early and stop chasing dead deals
• How to handle objections without panicking or discounting
• How to close without feeling pushy

Once those basics are in place, the confidence lift is often bigger than the numbers lift — and the numbers are usually significant too.

 

Who this is for

• Customer service teams who’ve been asked to start selling or upselling
• Technical specialists, consultants and engineers now in client-facing roles
• Business owners who never set out to be the salesperson
• Account managers grown from administrative or support roles
• Anyone whose job has slowly turned into a sales job without anyone calling it that

 

What our clients say

General Practice Print Specialist, ARC-IT Business Solutions

Just spent an amazing couple of days training … an absolute pleasure – informative, fun and brilliantly structured. I would happily recommend to anybody starting out in sales or seasoned campaigners. Never stop learning.

Technical Sales Engineer, Neil Barber Engineering Services

I had no prior sales experience beforehand, coming from a very technical engineering background but I thought the course was fantastic. Janet was extremely knowledgeable, not only in the content of the course but also the style of delivery, keeping things fun and engaging.

I would definitely recommend to anyone in a similar position to myself, with little to no experience, as well as those with several years of experience.

Commercial Manager, Ashley Page Insurance Brokers

ASG has again provided some much needed training to our new sales team members. The trainer’s delivery method is reassuring and she works with each delegate to make sure they understand the training and development guidance being provided. There are already positive signs within our office, with a couple of refined processes now in place, put forward by the team members who recently attended the course. As we grow our new team members will all receive sales training from ASG, regardless of their experience, as the courses available are tailored to suit the delegates’ (and their employers’) needs.

 

 

Want to fill the gaps?

Whether you’re after training for yourself, your team, or your whole organisation, we’d love to talk.

[Make An Enquiry] | 0333 320 2883

 

 

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Sales Training for Introverts and Reluctant Sellers

Suggested URL: /sales-training-for-introverts

Page title: Sales Training for Introverts & Reluctant Sellers | Adaptive Sales Group

Meta description: Sales training for introverts, technical professionals and anyone who dreads the thought of selling. Ethical, consultative, and built around how you’re actually wired.

 

Sales training for people who hate the thought of selling

For introverts, reluctant sellers, and the “I’m just not a salesperson” crowd

If reading the words “sales training” made you wince, this page is for you.

A lot of people genuinely dread selling. Introverts. Technical specialists. Consultants, lawyers, accountants, will writers — anyone who has to bring in business without ever wanting the word “salesperson” on their CV.

They picture the loud, brash, slap-on-the-back caricature and think “that’s not me, and I don’t want it to be.”

Good news: that’s not us either.

 

The introvert advantage (yes, really)

The very best salespeople we’ve ever met are usually quiet, thoughtful, curious, and excellent listeners. They ask better questions than they make statements. They don’t perform — they pay attention.

Customers can tell the difference. They feel listened to rather than pitched at. They open up. They trust. They buy.

In other words, introverts often have a natural advantage in sales. They’ve just been told for years that selling is supposed to look like something else.

 

What you actually need (and don’t)

You don’t need a personality transplant. You don’t need to learn how to “work the room” or fake extroversion for an hour at a time. That stuff doesn’t work, and it’s exhausting.

What you do need:

• Permission to sell in a way that suits how you’re wired — quietly, thoughtfully, on your terms
• A structure to fall back on so conversations don’t feel like freestyle improvisation
• Words and phrases that feel natural in your mouth — not borrowed from a 1980s sales manual
• Evidence that ethical, consultative selling genuinely works — and isn’t a polite second-best to the pushy approach

That’s what our training delivers.

 

Who this is for

• Introverted salespeople who are tired of advice designed for extroverts
• Technical experts (engineers, IT, finance, legal) now expected to win business
• Business owners who’d rather do almost anything than “sell”
• Professional services people who need to bring in clients without feeling salesy
• Anyone who has ever said “I just don’t think I’m cut out for this”

You probably are. You just haven’t been shown how it can work for you.

 

What our clients say

[Insert testimonial — ideally from someone who described themselves as introverted, reluctant, or “not a natural salesperson”]

 

Sales Manager, Almaz Worktops

The trainer has a rare ability to make sales feel clear, human, and confidence-building, rather than awkward or pushy. The course was practical, well structured, and tailored to real business situations, with plenty of examples that actually apply to day-to-day sales conversations.

Since working with ASG, I feel more confident in my sales approach, more comfortable having pricing and value conversations, and clearer on how to guide potential clients through the decision-making process in a professional way.

I would absolutely recommend you to business owners or professionals who want to improve their sales skills without losing authenticity. She’s knowledgeable, approachable, and genuinely invested in helping people succeed.

Senior University Lecturer, Global University Systems

I highly recommend this sales training. As a marketing and PR expert I felt I was not a great salesman, most probably because of the negative connotation that comes with ‘sales’.

Janet helped me to define my own style of selling. I call her ‘the GPS of sales – guiding people to a ‘closing’.

I feel much more enthusiastic about selling, have developed my own techniques and improved my closing rate to 1 every 3 pitches.

Thanks Janet for helping me to add more skills to my peacock tail!

SEO & PR Specialist, LoudCrowd

I have just attended a brilliant 2 day sales course called ‘How to Sell’. We covered so much, but for me the part on Prospecting was the best bit. It taught me how to reach out to people in a way that means I can spot who is genuinely interested and now I know what to say next. So informative and everything was super easy to follow. If you want to sell, but don’t want to be pushy doing it, I can’t recommend this course enough. Thank you.

 

 

 

Want to sell without feeling like a salesperson?

We’d love to hear from you. No pressure, no pitch.

[Make An Enquiry] | 0333 320 2883