Are you SWOT-ing enough?

by Janet Efere | Feb 25, 2021 | entrepreneurs, marketing, sales tips, sales training, Training

That’s not bad grammar by the way – the eagle-eyed amongst you will realise I am referring to that wonderful tool The SWOT Analysis. Although I predominantly deal with sales issues, when I am working one to one with a client, I like to take it back to...

Don’t sell the Sausage, sell the Sizzle!

by Janet Efere | Feb 23, 2021 | entrepreneurs, marketing, sales tips, sales training, Training

Have you heard that phrase before – “Don’t sell the sausage, sell the sizzle”? If you think about it, a sausage is just sliced up dead pig. Not very appealing is it? But when you start to think about the smell, the taste and the look of a...

Why I am much more important than I was a month ago

by Janet Efere | Feb 22, 2021 | entrepreneurs, Food for thought, marketing, Training

Why am I more important than I was a month ago? Because clearly I am! And, before you start to mutter under your breath about me having over-inflated ideas of my own value, a lot of it is to do with perception. OK, so let’s have a look at this curious statement;...

Why my worst training was really one of my best

by Janet Efere | Feb 21, 2021 | customers, marketing, sales training, Training

So why was one my worst training really one of my best? Well, if you’ve ever experienced issues trying achieve something, I bet you can relate to this! As a sales trainer, I am used to delivering training in a variety of different venues and I am also used to...

Why you will get gobbled up by the big fishes if you don’t nail your USP

by Janet Efere | Feb 17, 2021 | entrepreneurs, marketing, sales tips, Training

Why you will get gobbled up by the big fishes if you don’t nail your USP USP stands for Unique Selling Point. USPs are the benefits or features that set your product or service apart from similar things which are offered by your competitors. Of course, if you...

My recipe for sales perfection (light, tasty and satisfying)

by Janet Efere | Feb 8, 2021 | entrepreneurs, marketing, sales tips, Training

My recipe for sales perfection Ingredients One genuine person who wants to serve their potential client to the best of their ability A qualified prospect (any size) A pair of ears One mouth An open mind A ready smile A notebook & pen An agenda Somewhere to meet...