I’m not here for noise. I’m here for your margin.

by Janet Efere | Feb 12, 2026 | negotiation, sales tips, sales training, Training

There is a whole load of theatrics and, well, just ‘noise’ in sales at the moment, have you noticed? – AI scripts- Mind-crushingly dull outreach repeated again and again- Activity metrics (vanity metrics) whatever you want to call them, mistaken for...

Why I might not be your sales trainer

by Janet Efere | Feb 5, 2026 | sales tips, sales training, Training

No one fits with everyone and sales trainers are the same!And that’s OK.You know the scenario – you’ve taken on a client because you need the money. You had that gut feeling they weren’t a good fit, but you did it anyway.And you regretted...

Your biggest cost in sales is not lack of leads

by Janet Efere | Sep 5, 2025 | customers, entrepreneurs, negotiation, sales tips, sales training, Training

So if the number one cost in sales is not leads, what is it? Hint: it’s also not: travel and expenses CRM or the tech stack it’s not even the training budget! I’ll show you what it is with a simple example, which is like erosion – drip, drip,...

When your CX team has had enough

by Janet Efere | Sep 4, 2025 | customers, entrepreneurs, sales tips, sales training

Imagine that’s the first thing the team says to you…. ‘I can’t take it any more’It was awful for them:🥵A completely frazzled customer service team☀️A super hot summer and demand for their outdoor range had gone crazy.Deliveries were...

Are you complimenting customers enough?

by Janet Efere | Aug 16, 2025 | Food for thought, prospecting, sales tips, sales training, Training

Compliment customers? Whatever for? Well I’m sure you have heard the old advice which says: “Treat the cleaner like you treat the CEO.”I think that’s outdated. Here’s the upgrade…The art of the ‘Genuine Compliment’.Noticed something positive about...

Why did you get into sales?

by Janet Efere | Aug 8, 2025 | Food for thought, sales tips, sales training, Training

Why did you get into sales?For me it was because a buddy of mine suddenly started showing up in a brand new car, wearing some really nice suits and clearly showing signs of having quite a lot of money! I asked what he did and he told me he was a sales rep. I...