There is a whole load of theatrics and, well, just ‘noise’ in sales at the moment, have you noticed?
– AI scripts
– Mind-crushingly dull outreach repeated again and again
– Activity metrics (vanity metrics) whatever you want to call them, mistaken for actual performance
None of that protects margin.
Technical B2B sales requires structure, negotiation confidence and commercial capability, not loud, ego-led sound-bite training.
Look, anyone can look good when the sun is shining and the figures are good. The real test is what happens to your margin when it’s tough out there, your team is getting pushback and your competitors are making inroads.
So if margin matters in your world and it feels like it’s been slipping, let’s talk.