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Do you know the single biggest threat to your business right now?

by Janet Efere | Jan 30, 2021 | entrepreneurs, marketing, sales tips, Training

Do you know the biggest threat to your business right now?   Well, if you don’t you should. I speak as someone who has experienced what happens when an 18 year old established business gets wiped out pretty much overnight, due to a change in Government...

Why I love Sales Objections and you should too!

by Janet Efere | Jan 25, 2021 | entrepreneurs, sales tips, sales training, Training

Why I love Sales Objections and you should too. As a sales trainer, one of the things that I get asked about probably more than any other (with the possible exception of how to close better) is overcoming objections. There is something about an objection that can...

Don’t tell customers you are ‘The Best’

by Janet Efere | Jan 24, 2021 | marketing, sales tips, Training

Why I’m not going to tell you I’m the best Today I got pitched at by an over-enthusiastic insurance sales person. Although I’m not in the market for insurance, the salesperson in me loves to listen to other people’s sales calls because, well, they are fascinating!...

Why Outstanding Customer Service Doesn’t have to be Complicated

by Janet Efere | Jan 13, 2021 | customers, entrepreneurs, sales tips

Why Outstanding Customer Service Doesn’t have to be Complicated (or expensive) This morning I had an almost flat tyre.  Not an actual puncture, but something I noticed last night and forgot to deal with. I was on the school run, so I had to make sure the...

Have you ever talked yourself out of a sale?

by Janet Efere | Jan 12, 2021 | customers, entrepreneurs, marketing, negotiation, sales tips, Training

Have you ever talked yourself out of a sale (and what should you have done differently?) It is important to understand when to talk and when to stop. When we are being sold ‘to’ none of us likes to be with someone who talks constantly; it is irritating and it can make...

7 Things that we all hate about selling

by Janet Efere | Jan 7, 2021 | entrepreneurs, marketing, sales tips, Training

7 things that we all hate about selling 1. Cancelled meetings Especially when they ‘forget’ to tell you and you’ve physically travelled to the venue before you find out. Also annoying when you have done tons of preparation and they no longer want to...
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