by Janet Efere | Jan 4, 2021 | marketing, sales tips, Training
I’m subsituting MAN for FAN because it’s time to move with the times! Those of you in sales will be very familiar with the acronym MAN as standing for: Money Authority Need (in other words, a simple way of identifying the best person to have a sales...
by Janet Efere | Jan 3, 2021 | entrepreneurs, marketing, sales tips
He’s 13 years old, so obviously he knows how to cold call better than me! OK – It’s Hallowe’en and I’m doing Trick or Treating with my 2 children and their 9 year old cousin. Clear instructions are issued: Only go to the houses with...
by Janet Efere | Jan 2, 2021 | marketing, sales tips, Training
Sometimes it’s better to sell backwards Do I really mean that? Well maybe not everything should be done backwards. But it is certainly worth setting out at the beginning of the meetings, the expectations you have for the end of the meeting! Let me clarify. OK...
by Janet Efere | Jan 1, 2021 | customers, entrepreneurs, marketing, prospecting, sales tips, Training
Positive Language can make a huge difference to your sales conversation, so don’t go using language that makes customers avoid you. There are certain words and phrases that are considered clichés in the world of selling. If you want to avoid looking like an...
by admin | Apr 18, 2016 | entrepreneurs, marketing, sales tips, sales training
Delighted to be featured in The Guardian Startup of the Year 2015-2016
by Janet Efere | Feb 6, 2016 | entrepreneurs, marketing, sales tips, sales training, Training
Do you use a sales funnel? Do you even know what a sales funnel is? Perhaps you have heard the term ‘sales pipeline’ – well they are pretty much the same thing. In my view, they are one of the most effective tools you can use to help you win more...
