Are your customers thirsty enough?

The Parable of The Young Salesman I recently saw this terrific Oasis advertisement and it reminded me of the following Parable: A young Salesperson was disappointed. He had lost an important sale. In discussing the matter with the Sales Manager, the young man...

Do you know what your customers don’t want?

Have you any idea what your customers want? OK – have you any idea what they don’t want? Well, you probably have more of an idea than you think you do. After all, you are a customer too aren’t you? Maybe you could give yourself some sales tips. And...

If you’re selling, I’m not buying!

  No one successfully sells to every single person they meet.  Despite the many books and experts out there who claim they can teach you how to sell, it’s just not possible. However, you can improve your chances if you ‘Sell to the MAN’ ‘MAN’ is an acronym for...
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