Jan 1, 2021 | sales tips, sales training, Training
How to sell the unfamiliar. Research shows that customers are unlikely to choose an unfamiliar brand over one they know and recognise – even if there are clear or obvious shortcomings with the known brand. That can even extend to using a dangerous brand. In a...
Jan 9, 2016 | entrepreneurs, marketing, sales tips, sales training
What’s on my selling wish list for 2016? Why not dream for a bit? I may be a sales trainer, but I still need to sell, so if I was in ‘sales heaven’ and I could have whatever I wanted, I think this little list would cover it: 1. No one will ever ask...
Jan 4, 2016 | marketing, sales tips, sales training
How to massively improve your sales conversionsThis is such an easy thing to do, but so few people do it. What am I talking about? Following up. ‘80% of sales require 5 follow up calls after the meeting. 44% of salespeople give up after 1 call.’ Source:...
Dec 15, 2015 | entrepreneurs, marketing, sales tips, sales training
How to keep selling during the holidaysI’m going to keep this brief (because I bet you’re sandwiched inbetween buying presents, going to parties and watching school nativities right now!). However, the fact remains that for a lot of businesses (retail...
Nov 8, 2015 | entrepreneurs, sales tips, sales training
The best sales people know when to shut upHave you ever been in conversation with someone, there is a lull, no one speaks and you have the strongest urge to fill that silence with something, anything? We human beings don’t like uncomfortable silences and it is a...
