Open questions and how to use them

You probably know that you should be asking open questions to uncover information in a sales call, but what exactly are open questions?Simply, they encourage people to talk and, as the great Rudyard Kipling demonstrates, they tend to start...

Modern-Day Buyers can be tricky!

It used to be the case that you could just make a phone call to a buyer, tell them about your new ‘thing’ and get an appointment. OK, I make that sound like it would work every time – it didn’t – but it worked enough times to make it...

What makes a great salesperson?

As a sales trainer I am often asked, what makes a great salesperson. People often say it is a skill that can be taught like any other, for example, riding a bike or learning to drive, but actually it is a bit more nuanced than just taking lots of lessons. Actually...
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