May 19, 2022 | sales tips, Training
What terrible mistakes have you committed in sales? As a sales trainer and sales coach I see loads of sales mistakes, but it doesn’t mean I haven’t committed a few in my time! One of my worst was at Xerox. As a senior member of the team, I often had the...
May 17, 2022 | sales training
Most people don’t understand sales. So if you think these qualities will help you sell, they won’t ❌ having the ‘gift of the gab’ ❌ never giving up on a deal ❌ having an answer for everything ❌ great sales people are born not made ❌ you have to...
Feb 23, 2021 | entrepreneurs, marketing, sales tips, sales training, Training
Have you heard that phrase before – “Don’t sell the sausage, sell the sizzle”? If you think about it, a sausage is just sliced up dead pig. Not very appealing is it? But when you start to think about the smell, the taste and the look of a...
Feb 21, 2021 | customers, marketing, sales training, Training
So why was one my worst training really one of my best? Well, if you’ve ever experienced issues trying achieve something, I bet you can relate to this! As a sales trainer, I am used to delivering training in a variety of different venues and I am also used to...
Feb 17, 2021 | entrepreneurs, marketing, sales tips, Training
Why you will get gobbled up by the big fishes if you don’t nail your USP USP stands for Unique Selling Point. USPs are the benefits or features that set your product or service apart from similar things which are offered by your competitors. Of course, if you...
