What makes a great salesperson?

As a sales trainer I am often asked, what makes a great salesperson. People often say it is a skill that can be taught like any other, for example, riding a bike or learning to drive, but actually it is a bit more nuanced than just taking lots of lessons. Actually...

Is your sales focus wrong?

Is your sales focus wrong?  Most people, when they find out I am a sales trainer, ask, perfectly reasonably, about getting help with skills like closing, overcoming objections or improving conversion rates. But actually, although these are important, so many people...

Sometimes it’s better to sell backwards

Sometimes it’s better to sell backwards Do I really mean that? Well maybe not everything should be done backwards. But it is certainly worth setting out at the beginning of the meetings, the expectations you have for the end of the meeting! Let me clarify. OK...
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