Jan 1, 2021 | sales tips, sales training, Training
How to sell the unfamiliar. Research shows that customers are unlikely to choose an unfamiliar brand over one they know and recognise – even if there are clear or obvious shortcomings with the known brand. That can even extend to using a dangerous brand. In a...
Apr 18, 2016 | entrepreneurs, marketing, sales tips, sales training
Delighted to be featured in The Guardian Startup of the Year 2015-2016
Feb 6, 2016 | entrepreneurs, marketing, sales tips, sales training, Training
Do you use a sales funnel? Do you even know what a sales funnel is? Perhaps you have heard the term ‘sales pipeline’ – well they are pretty much the same thing. In my view, they are one of the most effective tools you can use to help you win more...
Jan 9, 2016 | entrepreneurs, marketing, sales tips, sales training
What’s on my selling wish list for 2016? Why not dream for a bit? I may be a sales trainer, but I still need to sell, so if I was in ‘sales heaven’ and I could have whatever I wanted, I think this little list would cover it: 1. No one will ever ask...
Jan 4, 2016 | marketing, sales tips, sales training
How to massively improve your sales conversionsThis is such an easy thing to do, but so few people do it. What am I talking about? Following up. ‘80% of sales require 5 follow up calls after the meeting. 44% of salespeople give up after 1 call.’ Source:...
