Aug 15, 2015 | customers, marketing, sales training
How not to write a sales letterWhen I am training people how to sell, the importance of effective communication comes up again and again. It helps set you apart from the masses, the ones who can’t be bothered and the ones who are just treating you like a...
Jul 10, 2015 | customers, sales tips, sales training
The Parable of The Young Salesman I recently saw this terrific Oasis advertisement and it reminded me of the following Parable: A young Salesperson was disappointed. He had lost an important sale. In discussing the matter with the Sales Manager, the young man...
Jun 27, 2015 | sales tips, sales training
5 Reasons your customers will not buy from you. As a sales trainer, I spend a lot of time trying to help people sell more. But it’s also useful to know what things you shouldn’t do – the sort of things that will have your customers running for the...
May 29, 2015 | sales training, Training
How to choose a trainer When the time comes that you decide you or your people need some training, you will probably want to do some research on the various providers out there. Training can be a big investment for an organisation and you want to make sure that what...
