Nov 22, 2022 | sales training
I managed to – here’s how to muck up the perfect sale … I was approached by a fabulous company who had been checking me out on LinkedIn. We spoke, we met, we tweaked the spec. I loved them, they loved me (it was such a good fit). All the stages...
Feb 25, 2021 | entrepreneurs, marketing, sales tips, sales training, Training
That’s not bad grammar by the way – the eagle-eyed amongst you will realise I am referring to that wonderful tool The SWOT Analysis. Although I predominantly deal with sales issues, when I am working one to one with a client, I like to take it back to...
Feb 23, 2021 | entrepreneurs, marketing, sales tips, sales training, Training
Have you heard that phrase before – “Don’t sell the sausage, sell the sizzle”? If you think about it, a sausage is just sliced up dead pig. Not very appealing is it? But when you start to think about the smell, the taste and the look of a...
Feb 21, 2021 | entrepreneurs, sales tips, sales training
Why the best way to sell is …er…not to sell Time and time again when I am running my training courses, particularly those that focus on basic sales techniques, delegates express their worry that they don’t want to be pushy or too...
Feb 21, 2021 | customers, marketing, sales training, Training
So why was one my worst training really one of my best? Well, if you’ve ever experienced issues trying achieve something, I bet you can relate to this! As a sales trainer, I am used to delivering training in a variety of different venues and I am also used to...
