Sep 5, 2025 | customers, entrepreneurs, negotiation, sales tips, sales training, Training
So if the number one cost in sales is not leads, what is it? Hint: it’s also not: travel and expenses CRM or the tech stack it’s not even the training budget! I’ll show you what it is with a simple example, which is like erosion – drip, drip,...
May 29, 2024 | sales training
Something is happening in the world of sales improvement.For context, this is to do with straightforward training (yes I know everything is connected, but bear with me).Imagine you need some sales training for your team….❓ Do you set a budget and work to it? ❓...
Mar 15, 2024 | sales training
This is the story of how not to engage with your ideal client.(it’s real, so I have changed the names to protect the innocent)Tony had a very specific customer profile for his services. His ideal customer was high level, high profile and notoriously hard to gain...
Mar 13, 2024 | sales training
Unfortunately bad outreach on platforms like LinkedIn is getting more common, so what can you do about it? Well one of the first things is to make sure your team aren’t doing it! It would be easy, to just criticise people who pitch slap you on LinkedIn, so in an...
Feb 18, 2024 | sales training
What do you think, is sales training a cost to your business or an investment? Well, if you think sales training is expensive, wait until you see what it costs you to not invest in it.I was delivering training last week to some newly recruited salespeople. The company...
