Don’t tell customers you are ‘The Best’

Why I’m not going to tell you I’m the best Today I got pitched at by an over-enthusiastic insurance sales person. Although I’m not in the market for insurance, the salesperson in me loves to listen to other people’s sales calls because, well, they are fascinating!...

How not to write a sales letter

How not to write a sales letterWhen I am training people how to sell, the importance of effective communication comes up again and again. It helps set you apart from the masses, the ones who can’t be bothered and the ones who are just treating you like a...
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