Feb 25, 2021 | entrepreneurs, marketing, sales tips, sales training, Training
That’s not bad grammar by the way – the eagle-eyed amongst you will realise I am referring to that wonderful tool The SWOT Analysis. Although I predominantly deal with sales issues, when I am working one to one with a client, I like to take it back to...
Feb 23, 2021 | entrepreneurs, marketing, sales tips, sales training, Training
Have you heard that phrase before – “Don’t sell the sausage, sell the sizzle”? If you think about it, a sausage is just sliced up dead pig. Not very appealing is it? But when you start to think about the smell, the taste and the look of a...
Feb 21, 2021 | customers, marketing, sales training, Training
So why was one my worst training really one of my best? Well, if you’ve ever experienced issues trying achieve something, I bet you can relate to this! As a sales trainer, I am used to delivering training in a variety of different venues and I am also used to...
Feb 8, 2021 | entrepreneurs, marketing, sales tips
5 Things a child knows about the Summer sales dip that you don’t. Work, work, work. That’s what so many of us do isn’t it? We work really hard, putting in the effort and the hours and then, despite our best efforts, during August a lot of our...
Feb 5, 2021 | customers, entrepreneurs, marketing, sales training
What is the single biggest tool that will transform my business? All around us, ‘gurus’ (of varying degrees of credibility) are pushing this system, or that product, or some package or another which will miraculously ‘transform’ your business....