Sales lies are abundant

I am sure you will agree with me that sales lies are abundant For example: 💥 “YOU NEED THIS SECRET THING!” 💥 “THIS IS THE LAST GIZMO YOU’LL EVER NEED!” 💥 “HOW THIS SIMPLE TRICK EARNED ME A GAZILLION POUNDS IN 24 HOURS!” We see...

Have you ever mucked up the perfect sale?

I managed to – here’s how to muck up the perfect sale … I was approached by a fabulous company who had been checking me out on LinkedIn. We spoke, we met, we tweaked the spec. I loved them, they loved me (it was such a good fit). All the stages...

What makes a great salesperson?

As a sales trainer I am often asked, what makes a great salesperson. People often say it is a skill that can be taught like any other, for example, riding a bike or learning to drive, but actually it is a bit more nuanced than just taking lots of lessons. Actually...

You can sell more if you understand why customers buy

Whilst delivering sales training in London, Essex and the wider UK, I am often asked abour why customers buy. Do you know that you can sell more if you understand this imporant area? If you think you will sell more because of your excellent service or your friendly...