How not to write a sales letter

How not to write a sales letterWhen I am training people how to sell, the importance of effective communication comes up again and again. It helps set you apart from the masses, the ones who can’t be bothered and the ones who are just treating you like a...

Are your customers thirsty enough?

The Parable of The Young Salesman I recently saw this terrific Oasis advertisement and it reminded me of the following Parable: A young Salesperson was disappointed. He had lost an important sale. In discussing the matter with the Sales Manager, the young man...

Make someone happy today – recommend them!

Make someone happy today – recommend them! In my job I train people how to sell. When it works it is amazing – they get something they can use for life and, sometimes it transforms them. That’s a wonderful feeling. What do you do that helps people?...