How to Increase Sales Performance
Improving sales performance involves a combination of strategic planning, training, motivation and process optimisation. The main components we deliver to increase your sales performance are; recruitment, induction, skills and product training and coaching. In addition we are able to help you with; sales process design, CRM implementation and sales compensation plan design.
The Value that we deliver
We have created a robust set of interventions that enable us to deliver a fully integrated solution, focused on bringing you long term sustainable business performance improvement.
Having worked in sales skills training and coaching for over 10 years we have been close to the coal-face with our customers. You know and we know that the ever changing demands on businesses mean that you have to be capable of adapting quickly to continue to satisfy the needs of your customers.
While training and coaching will continue are a key part of our offering this may only address some of the issues that are adversely affecting your sales and selling performance. For example, the causes of poor sales performance were probably in place before you employed the person. Other issues can arise as a result of the way the person is brought into your company and integrated into your systems and processes.
Our solutions are focused both on new people you may bring into your company as well as your existing people. Our specific purpose is to transform and re-shape your whole sales and selling operation to ensure it is fully oriented with your business objectives and the needs of your customers.
We design, develop and deliver the capabilities your sales and selling operation needs to align with your strategic direction, goals & ambitions, internal resources and business principles and help you navigate through the process smoothly. We deliver these services through our own people and a trusted network of skilled associates.
What does this do for your business?
Our value to you is expressed in a happier, more effective sales and selling operation as demonstrated by
- more orders
- more profitable orders
- better customer relationships and
- more repeat business.
Employing our services is of course an investment and we are confident that you will quickly cover that investment through improved levels of profitable business brought in by the sales people you have invested in.
At a typical gross margin level for UK businesses of 35%, investing just £4,500 in each of your sales people will require less than £13,000 of additional business to get your investment back and of course that improved level of business performance will always be there delivering for you.
Sales Training
Sales training provides sales people with the tools they need to effectively sell.
We can create bespoke training based on your needs as either a one off, a series of training or on a retainer basis, whatever works best for you.
We also have an elearning academy and can provide blended learning, either on site or remotely.
Awards & Press
Coaching and Mentoring
Coaching grows confidence, resilience and autonomy, but it can be difficult for managers to allocate time to this. We can help individuals within your team fulfil their potential, grow into a new role quickly and smoothly or simply provide the support that comes with speaking from someone who is neutral and can provide practical guidance and accountability.
Great coaching can fast-track performance, capability and motivation, all of it tailored to exactly what you need.
CRM Systems, Compensation, Sales Enablement
Leverage Technology and systems.
CRMs have transformed the way we work, but how can you be sure which one best suits your organisation?
Add to that the pressures of integration, training, ensuring they are adopted, used and maintained correctly and a worthwhile investment can soon become an expensive headache.
We can advise you from the outset about the best approach for your organisation.
Strategic Sales Planning
Support your corporate vision.
How frequently do you revisit your strategic vision? In today’s fast-paced world, which elements do you change and which form the backbone of what you are trying to achieve?
A correctly drawn up strategic sales plan, including compensation planning, empowers senior leaders, managers and individual sales people to clearly understand what is expected of them and support them in achieving it.
Recruitment and Selection
Attract and acquire the right talent.
Many of your issues probably start before you even take on board new people. From creating job descriptions, the qualifying process, interviews and assessment, the recruitment process can be frustrating, expensive and often there is no guarantee that you will ultimately end up with the right people.
We use the latest and most effective tools to assist with this, keeping one eye on the constantly changing recruitment landscape so you don’t have to.
Great coaching can fast-track performance, capability and motivation, all of it tailored to exactly what you need.
Induction and Onboarding
Facilitate quick results from new recruits.
How do you balance providing information about your industry, your company and your competitors with the essentials of the job, the sales process, product knowledge and culture? It is not easy to get right, but it is essential to help them hit the ground running.
Whether your new people are new to sales or are more experienced, this early stage is critical to get right so that they can fulfil their potential as quickly as possible.