Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site. # Performance-led Sales Courses | Adaptive Sales Courses ## Sitemaps - [XML Sitemap](https://adaptivesalesgroup.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Sales Negotiation Training Course UK | 2-Day Negotiation Skills Programme](https://adaptivesalesgroup.com/100089-2/) - [et_pb_section fb_built=”1″ next_background_color=”#ffffff” admin_label=”What is Coaching?” _builder_version=”4.16″ background_color=”#ffffff” use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 0%|#f5f5f5 70%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”#ffffff” background_color_gradient_end=”#f5f5f5″ background_color_gradient_end_position=”70%” background_image=”http://adaptivesalesgroup.com/wp-content/uploads/2025/07/life-coach-03.jpg” custom_margin=”|||” custom_padding=”0px||0px||true” top_divider_color=”#f5f5f5″ top_divider_flip=”vertical” top_divider_arrangement=”above_content” bottom_divider_style=”slant” bottom_divider_flip=”vertical” bottom_divider_arrangement=”above_content” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” padding_top_bottom_link_1=”false” padding_top_bottom_link_2=”false” padding_left_right_link_1=”true” padding_left_right_link_2=”true” module_class=” et_pb_row_fullwidth” _builder_version=”4.27.6″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_padding=”0px||0px||true|false” hover_enabled=”0″ make_fullwidth=”on” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.27.6″ use_background_color_gradient=”on” - 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[LinkedIn for Business | Practical LinkedIn Training Course UK](https://adaptivesalesgroup.com/100081-2/) - [et_pb_section fb_built=”1″ next_background_color=”#ffffff” admin_label=”What is Coaching?” _builder_version=”4.16″ background_color=”#ffffff” use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 0%|#f5f5f5 70%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”#ffffff” background_color_gradient_end=”#f5f5f5″ background_color_gradient_end_position=”70%” background_image=”http://adaptivesalesgroup.com/wp-content/uploads/2025/07/life-coach-03.jpg” custom_margin=”|||” custom_padding=”0px||0px||true” top_divider_color=”#f5f5f5″ top_divider_flip=”vertical” top_divider_arrangement=”above_content” bottom_divider_style=”slant” bottom_divider_flip=”vertical” bottom_divider_arrangement=”above_content” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” padding_top_bottom_link_1=”false” padding_top_bottom_link_2=”false” padding_left_right_link_1=”true” padding_left_right_link_2=”true” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_padding=”0px|0|0px|0|true|false” make_fullwidth=”on” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0) 0%|rgba(0,0,0,0.07) - [Sales Management Training Online | Effective Sales Manager Training Course UK](https://adaptivesalesgroup.com/100085-2/) - [et_pb_section fb_built=”1″ next_background_color=”#ffffff” admin_label=”What is Coaching?” _builder_version=”4.16″ background_color=”#ffffff” use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 0%|#f5f5f5 70%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”#ffffff” background_color_gradient_end=”#f5f5f5″ background_color_gradient_end_position=”70%” background_image=”http://adaptivesalesgroup.com/wp-content/uploads/2025/07/life-coach-03.jpg” custom_margin=”|||” custom_padding=”0px||0px||true” top_divider_color=”#f5f5f5″ top_divider_flip=”vertical” top_divider_arrangement=”above_content” bottom_divider_style=”slant” bottom_divider_flip=”vertical” bottom_divider_arrangement=”above_content” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” padding_top_bottom_link_1=”false” padding_top_bottom_link_2=”false” padding_left_right_link_1=”true” padding_left_right_link_2=”true” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_padding=”0px|0|0px|0|true|false” make_fullwidth=”on” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0) 0%|rgba(0,0,0,0.07) - [I'm not here for noise. I'm here for your margin.](https://adaptivesalesgroup.com/im-not-here-for-noise-im-here-for-your-margin/) - There is a whole load of theatrics and, well, just 'noise' in sales at the moment, have you noticed? - AI scripts- Mind-crushingly dull outreach repeated again and again- Activity metrics (vanity metrics) whatever you want to call them, mistaken for actual performance None of that protects margin. Technical B2B sales requires structure, negotiation confidence - [Why I might not be your sales trainer](https://adaptivesalesgroup.com/why-i-might-not-be-your-sales-trainer/) - No one fits with everyone and sales trainers are the same!And that's OK.You know the scenario - you've taken on a client because you need the money. You had that gut feeling they weren't a good fit, but you did it anyway.And you regretted it!"Marry in haste, regret at leisure" as my granny used to - [Your biggest cost in sales is not lack of leads](https://adaptivesalesgroup.com/your-biggest-cost-in-sales-is-not-lack-of-leads/) - So if the number one cost in sales is not leads, what is it? Hint: it's also not: travel and expenses CRM or the tech stack it's not even the training budget! I'll show you what it is with a simple example, which is like erosion - drip, drip, drip ... Here goes: Discounting A - [When your CX team has had enough](https://adaptivesalesgroup.com/when-your-cx-team-has-had-enough/) - Imagine that's the first thing the team says to you.... 'I can't take it any more'It was awful for them:🥵A completely frazzled customer service team☀️A super hot summer and demand for their outdoor range had gone crazy.Deliveries were delayedEmails and phone calls were coming in faster than they were getting resolvedA 2 week response time - [Are you complimenting customers enough?](https://adaptivesalesgroup.com/are-you-complimenting-customers-enough/) - How a compliment can help you sell more - but only if it's genuine - [Why did you get into sales?](https://adaptivesalesgroup.com/why-did-you-get-into-sales/) - Sales can be about wanting to earn a good salary, but what about the hidden benefits that you may not even realise? - [Did your Whale just become a Fish?](https://adaptivesalesgroup.com/did-your-whale-just-become-a-fish/) - When you grow, the deals that were once huge can feel smaller - and that's a good thing! - [Modern Sales is shrinking our Attention Spans](https://adaptivesalesgroup.com/modern-sales-is-shrinking-our-attention-spans/) - What is modern life doing to our attention spans and what does that mean for people in sales? - [A Quick Guide to Sales Improvement](https://adaptivesalesgroup.com/a-quick-guide-to-sales-improvement/) - Something is happening in the world of sales improvement.For context, this is to do with straightforward training (yes I know everything is connected, but bear with me).Imagine you need some sales training for your team....❓ Do you set a budget and work to it? ❓ Do you bring someone in to advise and then quote? - [Are you Recognising and Acting on Buying Signals?](https://adaptivesalesgroup.com/are-you-recognising-and-acting-on-buying-signals/) - (this is an excerpt from Sales Genuis 2) Are you recognising and acting on buying signals? When I was a brand-new sales person, I discovered there was so much to learn – I had to imbibe and absorb information about new systems, processes, product information, company culture and, of course, how to sell. I picked - [Sales is just like Gardening](https://adaptivesalesgroup.com/sales-is-just-like-gardening/) - Why is sales like gardening? Well think about it .....We have passed the spring equinox, yesterday the clocks went forward and everywhere, nature is bursting into leaf. Wow! Isn't this time of year exhilarating?If you're a keen gardener like me, after a winter when you could only dream about the warmer days, now you're preparing - [Are you using TED in your Sales Meetings?](https://adaptivesalesgroup.com/are-you-using-ted-in-your-sales-meetings/) - Are you using TED?You probably should be, but might not know what it is!TED is a lovely sales tool. It's an acronym which stands for:TELLEXPLAINDESCRIBEIt's useful when you are trying to uncover information from a buyer. You have probably asked loads of questions already to find out about what they need and whether you can - [Is The Peter Principle Affecting your Sales Team?](https://adaptivesalesgroup.com/is-the-peter-principle-affecting-your-sales-team/) - Are you about to promote someone within sales? Possibly to Sales Manager?Watch out then, that you are not falling foul of the Peter Principle.... it's well known, but not necessarily by name.So what is it?It was created by Lawrence J PeterThe Peter principle states that a person who is competent at their job will earn - [A tale of how to NOT engage with your ideal client](https://adaptivesalesgroup.com/a-tale-of-how-to-not-engage-with-your-ideal-client/) - This is the story of how not to engage with your ideal client.(it's real, so I have changed the names to protect the innocent)Tony had a very specific customer profile for his services. His ideal customer was high level, high profile and notoriously hard to gain access to. Tony joined a networking group run by - [How Faking your Laughter can Really cheer you up!](https://adaptivesalesgroup.com/how-faking-your-laughter-can-really-cheer-you-up/) - It might sound a bit weird, but studies have shown that faking laughter - for at least 60 seconds, can really cheer you up. Now, what's all that got to do with sales and selling? Fair question. If you are in sales, you know how hard it can be - we've all had those days - [What is bad Outreach and what can you do about it?](https://adaptivesalesgroup.com/what-is-bad-outreach-and-what-can-you-do-about-it/) - Unfortunately bad outreach on platforms like LinkedIn is getting more common, so what can you do about it? Well one of the first things is to make sure your team aren't doing it! It would be easy, to just criticise people who pitch slap you on LinkedIn, so in an effort to do the thing - [How to motivate yourself when you have the sales blues!](https://adaptivesalesgroup.com/how-to-motivate-yourself-when-you-have-the-sales-blues/) - What can you do when you are not feeling motivated and you have the sales blues? Sales is a funny old job - we are, in many ways, doing something that is unnatural - trying to start conversations which seem counter-intuitive and (let's face it) can lead and will lead to rejection.Here are my 5 - [Ghosting in Sales - it's costing you sales!](https://adaptivesalesgroup.com/ghosting-in-sales-its-costing-you-sales/) - Did you know that ghosting in sales is probably costing your sales people about a fifth of their time? Read on to discover how we know that and what you can do about it. So ghosting might be a thing now, but guess what? before the 2000s it wasn't! Instead you may have heard the - [How can elephants help you sell more?](https://adaptivesalesgroup.com/how-can-elephants-help-you-sell-more/) - How can elephants help you sell more? Well if you can get more elephants in your life, it can actually make a difference to your sales figures! (anyone who has been on my training probably knows what's coming next....) You know the cliché of the salesperson? You know, the one who has the 'gift of - [When prospecting - should I stay or should I go?](https://adaptivesalesgroup.com/when-prospecting-should-i-stay-or-should-i-go/) - I made a prospecting call. He picks up and actually answers with his own name (that's already a win!) I tell him my name and remind him how we know each other, BUT it is tremendously noisy. It sounds like it is a heated meeting! I say 'it is super noisy - is now a - [How to deal with disappointment in sales](https://adaptivesalesgroup.com/how-to-deal-with-disappointment-in-sales/) - How do you deal with disappointment, either in yourself or in your sales team? Because, sure as eggs is eggs, disappointment will come - especially in a sales role. And the trouble with disappointment is that it's deflating - think about it, when you are angry, you feel motivated to take action, to shout, to - [Is sales training a cost or an investment?](https://adaptivesalesgroup.com/is-sales-training-a-cost-or-an-investment/) - What do you think, is sales training a cost to your business or an investment? Well, if you think sales training is expensive, wait until you see what it costs you to not invest in it.I was delivering training last week to some newly recruited salespeople. The company had provided a week of training, to - [Increase your sales by using Magic words](https://adaptivesalesgroup.com/increase-your-sales-by-using-magic-words/) - Have you ever noticed that some people get an almost 'magic' response, just by using certain words? Words which NLP practitioners variously refer to as ‘power words’ or ‘magic words’ can be used to elicit certain emotions and responses that may help overcome customer objections and close the sale. This isn’t magic of course, it’s - [Are you too boring when you're prospecting?](https://adaptivesalesgroup.com/are-you-too-boring-when-youre-prospecting/) - Well are you boring?And does it even matter?Well if you are prospecting it does!What's in YOUR inbox? What about the message section on this platform?It's likely to be thousands of generic messages because people have been taught a 'magic' formula (yawn) andThousands of outreach messages using AI. So generic, but with boring icing on the - [How the Principle of Marginal Gains can raise your sales figures](https://adaptivesalesgroup.com/how-the-principle-of-marginal-gains-can-raise-your-sales-figures/) - So how can you improve your sales figures by using the principles of marginal gains? More to the point, what has the GB Cycling coach got to do with it all? (by the way, if you love a statistic, I think you'll enjoy this) This is Sir Dave Brailsford and obviously he knows how to - [The power of Consistency in Sales](https://adaptivesalesgroup.com/the-power-of-consistency-in-sales/) - There is lots of advice out there about how to be better at selling, but one of the most powerful ways comes through simple consistency. Simon Sinek talks about it a lotRobert Cialdini talks about it a lotIt is so powerful and yet, sometimes we get caught up in the next bright shiny object and - [What exactly is the modern sales experience?](https://adaptivesalesgroup.com/what-exactly-is-the-modern-sales-experience/) - When I started in sales, it was modern (for the time) - I had a pager, took orders on paper, had to use a pay phone to call the office, received faxed orders and drove my fully expensed company car into London just to park it and walk almost everywhere. Being a forward-thinking organisation (Xerox), - [Simple sales motivation](https://adaptivesalesgroup.com/simple-sales-motivation/) - Here is some simple sales motivation for you:Have you ever heard the phrase:"the best time to plant a tree was 20 years ago. The second best time to plant a tree is now."You probably know that one.Have you heard this one:"Living in the past can make us sad, living in the future can make us - [Some Powerful Sales Statistics for your team](https://adaptivesalesgroup.com/some-powerful-sales-statistics-for-your-team/) - Have you seen these powerful sales statistics before or shared them with your team?Now, did you believe it, because someone might have been fooling you?Well, it does look credible, but in fact, these statistics from The National Sales Executive Association aren't what they seem....Primarily because there is no such organisation! Google it! Nothing, nada, zilch.But - [What is the difference between cost and price?](https://adaptivesalesgroup.com/what-is-the-difference-between-cost-and-price/) - Do you know the difference between cost and price?They might sound like the same, but if you are in front of a customer (or prospect) and they give you the price objection, you need to be able to tell the difference.PriceThis is the actual figure in pounds (or your currency of choice)It can also include - [Are you SWOT-ing enough?](https://adaptivesalesgroup.com/are-you-swot-ing-enough/) - What's this about SWOT-ing enough? That’s not bad grammar by the way – the eagle-eyed amongst you will realise I am referring to that wonderful tool, The SWOT Analysis. When I am working one to one with a client to improve their sales performance, I like to take it back to basics so, along with - [How to use a simple agenda for a sales meeting](https://adaptivesalesgroup.com/how-to-use-a-simple-agenda-for-a-sales-meeting/) - When you are in a sales meeting, how do you start it - for example, do you have an agenda? (I don't mean 'agenda' as in a deep dark objective - that would be wrong!) Instead, I mean a simple structure for what will follow. As the salesperson, even if the meeting is relatively informal, - [What is the modern sales landscape?](https://adaptivesalesgroup.com/what-is-the-modern-sales-landscape/) - So what exactly is the modern sales landscape? There is so much hyperbole spoken out there about sales, so clear your mind and take a really good look at this list. Even within the last 5 years or so, the sales landscape has changed hugely. There are lots of factors at play but here are - [Which questions to ask when using The GROW Coaching Model](https://adaptivesalesgroup.com/which-questions-to-ask-when-using-the-grow-coaching-model/) - If you have come across The GROW Model for coaching your team, here are some questions you can use to ensure it works properly. The model was originally developed in the 1980s by business coaches Graham Alexander, Alan Fine, and Sir John Whitmore. A good way of thinking about the GROW Model is to think about - [20 Powerful quotes from Zig Ziglar](https://adaptivesalesgroup.com/10-powerful-quotes-from-zig-ziglar/) - Zig Ziglar was one of the best motivational speakers on the subject of sales. Even though the last time he spoke professionally was in 2010, anyone who has heard of him invariably responds with a smile, particularly those of us who work in sales. Here are 20 of his best sayings: #1 You don't have - [Famous people who used to work in sales](https://adaptivesalesgroup.com/famous-people-who-used-to-work-in-sales/) - I bet you didn't know that a huge proportion of the most successful people on this planet started out in sales.Whatever job you do, I promise you that knowing how to sell will help you.So get yourself some training - formal, informal, online, face to face, books, podcasts, videos, whatever. Then practice. And practice again - [Are you in a post-Christmas sales slump?](https://adaptivesalesgroup.com/are-you-in-a-post-christmas-sales-slump/) - If you are in a bit of a post-Christmas sales slump, here are some tips to get your oomph back! Let's face it, after at least a week of celebrating, eating too much, having no idea what day of the week it is and being stuck only with your nearest and dearest, then talking to - [How to manage Millennials in a sales team](https://adaptivesalesgroup.com/how-to-manage-millennials-in-a-sales-team/) - Are we failing to give our young salespeople the right start in sales?In his excellent interview with Tom Bilyeu, Simon Sinek talks about Millennials (those born after 1984, so I guess that includes Gen Z too) and how they face specific challenges other groups don't.Briefly he says they are:🤔 Tough to manage🤔 Entitled🤔 Narcissistic🤔 Self - [Moving from Vendor to trusted adviser](https://adaptivesalesgroup.com/moving-from-vendor-to-trusted-adviser/) - How can you transition yourself in your customer's mind from being just a vendor to being a trusted adviser? It matters because a vendor won't get repeat business but a trusted adviser might be the first person the buyer approaches to ask their advice - which obviously means the trusted adviser is in a much - [UK selling Vs US selling](https://adaptivesalesgroup.com/uk-selling-vs-us-selling/) - Who do you think is better at selling, the Yanks or the Brits? Now, I don't want to start a fight (truly!), but there are some differences between how we approach things aren't there? [Disclaimer, I cut my sales teeth at Xerox, so I was influenced by some of the best that our friends across - [Why does sales training fail?](https://adaptivesalesgroup.com/why-does-sales-training-fail/) - Do you know why sales training fails?Well actually, it's the same reasons that any training fails.The delegates turn up, they do the course, they love it (well, they love my courses 😉!) and leave full of enthusiasm and positivity.Then what?Often a big fat nothing!Time and time again, studies have shown that unless learners consciously review - [How good is your Value Proposition?](https://adaptivesalesgroup.com/how-good-is-your-value-proposition/) - How good is your Value Proposition?Now at this point, you will probably respond in one of three ways:1. My Value Proposition is great!2. I keep meaning to work on it3. What is a Value Proposition?So, for those of you who fall into categories of 2 and 3, here are some guidelines:A Value Proposition is a - [The lazy person's guide to getting better at sales](https://adaptivesalesgroup.com/the-lazy-persons-guide-to-getting-better-at-sales/) - Lazy person's guide to getting better at sales ....There are loads of posts out there in the world telling you what you should do to get better at selling, but how about what you shouldn't do if you want to get better at it?Here are some quick and easy wins because they just involve NOT - [30 Funny sales memes to cheer you up and keep you motivated](https://adaptivesalesgroup.com/funny-sales-memes/) - Everyone loves a bit of humour and sales memes are designed to cheer you up because they are so TRUE TO LIFE and they can give you that little bit of motivation when you need it. If you've trained with me, you will have seen some of these on my slides - after all, there's - [Use some magical words and sell more!!!](https://adaptivesalesgroup.com/use-some-magical-words-and-sell-more/) - Words are incredibly powerful – the words you say to your customers (and the words you hear from others) have more influence than you probably imagine. Hypnotists know this, as do NLP practitioners.NLP stands for Neuro Linguistic Programming. “Neuro” means relating to the nervous system, “linguistic” is about language, and “programming” refers to habits. So - [Is sales easier or harder than it used to be?](https://adaptivesalesgroup.com/is-sales-easier-or-harder-than-it-used-to-be/) - What do you reckon - is sales easier or harder now than it used to be? When I started in Xerox in 1989 we used faxes, pagers, didn’t use the internet, didn't send emails and didn’t have mobile phones or social media. Orders were taken on paper.Our CRM was filled out by hand on carbon - [Do some NICE sales stuff](https://adaptivesalesgroup.com/do-some-nice-sales-stuff/) - So you're stuck in the office (or on the laptop) on those few last days before Christmas. How about not worrying and instead doing some nice stuff?You're getting pressure from the boss to keep pushing the figures but the world is in Christmas mode. What should you do?Well get into the spirit of things of - [Is Chat GPT useful in sales?](https://adaptivesalesgroup.com/is-chat-gpt-useful-in-sales/) - Chat GPT is probably the best known of the AI that is out there and I do believe their is a place for it in sales. However, it doesn't always get it right:Whilst playing around with ChatGPT this past weekend, I gave it the following instructions:"Create a post about sales performance . Write it in - [How can you get those last sales before Christmas?](https://adaptivesalesgroup.com/how-can-you-get-those-last-sales-before-christmas/) - Sometimes you need to make one last little push before Christmas don't you?There are sales out there to be closed, so capitalise in the Christmas spirit and see what might work for you.1. Ring up your customers to thank them for working with you and to wish them a Merry Christmas. A bit of goodwill - [The Eisenhower Matrix a great sales tool](https://adaptivesalesgroup.com/the-eisenhower-matrix-a-great-sales-tool/) - Do you often feel under too much pressure? In sales it is easy to feel like that - pressure to hit target, to make X amount of calls, to get that customer to speak with you, to ensure orders are fulfilled.It can be overwhelming.One of the simplest tools I was ever taught to help with - [Learn to sell](https://adaptivesalesgroup.com/learn-to-sell/) - Learn to sell. Sounds easy doesn't it? "Learn to sell". Roll it around your tongue. "Learn to sell". If it is so easy, why do so many people struggle with it? Well, I would liken it to driving a car. Before someone teaches you to drive, guess what? You can't drive! It's not a huge - [Do you have a value-centric mindset?](https://adaptivesalesgroup.com/do-you-have-a-value-centric-mindset/) - Do you have a value-centric mindset?Maybe you have never considered that question before. So let's define it - how about:'an approach to work and life that prioritises the creation and delivery of value above all else'At its core, a value-centric mindset revolves around a fundamental shift—moving from a 'transactional' mindset to a 'transformational' one. It's - [Why is 'sales' called that?](https://adaptivesalesgroup.com/why-is-sales-called-that/) - So, have you ever wondered why we call it 'sales'? Well it turns out that the word comes from the Germanic and Old Norse word 'sala' which then filtered through to Old English as well. According to etymonline.com it means this: late Old English sala "a sale, act of selling," from a Scandinavian source such as Old - [How to use LinkedIn to sell more](https://adaptivesalesgroup.com/how-to-use-linkedin-to-sell-more/) - You have probably noticed the explosion in the use of LinkedIn over the last few years. There are plenty of people on the platform telling you how to use LinkedIn to drive business, but most of them don't seem to have a Scooby Doo about what successful social selling looks like.WHEREAS, for the past 8 - [What is a great source of leads?](https://adaptivesalesgroup.com/what-is-a-great-source-of-leads/) - Do you only have one source of leads?Well here is something to think about -One of the things I get the biggest kick out of is networking - running your own business can be an isolating experience for a lot of small business owners.Here I am this morning delivering an education segment to members of - [Sometimes in sales, you should chase the 'no'](https://adaptivesalesgroup.com/sometimes-in-sales-you-should-chase-the-no/) - Have you ever been taught to chase the 'no's' in sales?That every 'no' takes you one step closer to a 'yes'?It's an old one but a good one.Now, depending on who you are getting the facts from, you might hear actual statistics like:"the average customer says 'no' four times before they say 'yes' (not sure - [Sales for Beginners - what is a great structure to use?](https://adaptivesalesgroup.com/sales-for-beginners-what-is-a-great-structure-to-use/) - Effective Sales Structure: A Step-by-Step Approach It can be daunting when you start in sales - all you really need is a process, but what is the RIGHT process. Well broadly, whatever sales methodology you learn, it is likely to follow this structure: 1. Understand Your Prospect: Approach: Before diving into the sale, take time - [How good is your sales process?](https://adaptivesalesgroup.com/how-good-is-your-sales-process/) - How good is your sales process?If your response to that is: 'what is a sales process?', then you have some work to do!Briefly, your sales process should describe how you and your customer interact with one another from beginning to end.Every opportunity is different, but your process should be defined and adaptable enough to every - [Open questions and how to use them](https://adaptivesalesgroup.com/open-questions-and-how-to-use-them/) - You probably know that you should be asking open questions to uncover information in a sales call, but what exactly are open questions?Simply, they encourage people to talk and, as the great Rudyard Kipling demonstrates, they tend to start with:WhatWhyWhenHowWhereWhoSo next time you want to encourage someone to talk, maybe you should look to literature - [What makes a great salesperson?](https://adaptivesalesgroup.com/what-makes-a-great-salesperson/) - What makes a great salesperson? Have you ever really thought about it?Perhaps you are recruiting. Perhaps you are trying to develop an existing sales team. How are you going to get it right if you are not 100% clear on exactly what it is you need.I am going to kick you off with my top - [Are you just an order taker?](https://adaptivesalesgroup.com/are-you-just-an-order-taker/) - Here's a quick and easy question. The answer might show you how good you and your team are at sales: Is your closing rate too high? In other words, can you proudly boast that you win every job (or nearly every job)? Well, if you do, there's a good chance that you're more of an - [Modern-Day Buyers can be tricky!](https://adaptivesalesgroup.com/modern-day-buyers-can-be-tricky/) - It used to be the case that you could just make a phone call to a buyer, tell them about your new 'thing' and get an appointment. OK, I make that sound like it would work every time - it didn't - but it worked enough times to make it worth doing. Well not now! - [Do you know what Exceptional Selling looks like?](https://adaptivesalesgroup.com/do-you-know-what-exceptional-selling-looks-like/) - Exceptional selling at the Rolex shop - [What first impression are your team giving your customers?](https://adaptivesalesgroup.com/customer-service-and-customer-experience/) - Do you love Greggs? I love Greggs. Usually Greggs are fabulous, but here is a tale of how just one person getting it wrong can undo a whole load of good stuff. I was at Liverpool Street Station, London, on my way to deliver some training at Aldgate. I went to Greggs for a bit - [Sales lies are abundant](https://adaptivesalesgroup.com/sales-lies-are-abundant/) - I am sure you will agree with me that sales lies are abundant For example: 💥 "YOU NEED THIS SECRET THING!" 💥 "THIS IS THE LAST GIZMO YOU'LL EVER NEED!" 💥 "HOW THIS SIMPLE TRICK EARNED ME A GAZILLION POUNDS IN 24 HOURS!" We see it all the time don't we? Exaggeration, hyperbole, dare I - [Have you ever mucked up the perfect sale?](https://adaptivesalesgroup.com/sale/) - I managed to - here's how to muck up the perfect sale ... I was approached by a fabulous company who had been checking me out on LinkedIn. We spoke, we met, we tweaked the spec. I loved them, they loved me (it was such a good fit). All the stages - discovery, uncovering specific - [What makes a great salesperson?](https://adaptivesalesgroup.com/salesperson/) - As a sales trainer I am often asked, what makes a great salesperson. People often say it is a skill that can be taught like any other, for example, riding a bike or learning to drive, but actually it is a bit more nuanced than just taking lots of lessons. Actually there are 3 areas - [There is more to closing sales than just 'closing'](https://adaptivesalesgroup.com/there-is-more-to-closing-sales-than-just-closing/) - If I was to describe which aspect of sales I'm best at, I'd probably say 'closing'. But you hear lots of rubbish spouted about closing, such as 'use this technique, or that trick'. It's as though closing is treated like a separate discipline instead of as part of a holistic whole 'Experts' tell you that - [You can sell more if you understand why customers buy](https://adaptivesalesgroup.com/you-can-sell-more-if-you-understand-why-customers-buy/) - Whilst delivering sales training in London, Essex and the wider UK, I am often asked abour why customers buy. Do you know that you can sell more if you understand this imporant area? If you think you will sell more because of your excellent service or your friendly demeanour, then you could be right, but - [Take some sales advice - you can win more sales by being quiet!](https://adaptivesalesgroup.com/take-some-sales-advice-you-can-win-more-sales-by-being-quiet/) - As a sales trainer, I often try and get people to shut up more, to win more sales. So do you know when to shut up? It matters a lot. Even among sign language speakers, studies show that typically we leave just a fraction of a second between taking turns to talk. BUT, our perception of silence - [What sales mistakes have you committed?](https://adaptivesalesgroup.com/what-sales-mistakes-have-you-committed/) - What terrible mistakes have you committed in sales? As a sales trainer and sales coach I see loads of sales mistakes, but it doesn't mean I haven't committed a few in my time! One of my worst was at Xerox. As a senior member of the team, I often had the newbies shadowing me. We - [Do you Prep for Meetings?](https://adaptivesalesgroup.com/do-you-prep-for-meetings/) - So you got the meeting..... now what? Do you turn up and hope for the best, or do you prep? Yesterday I was invited to a meeting with a potential new client regarding sales training and, as usual, I did some research first. There is a lot out there if you look: ? Companies House - [Most people don't understand sales](https://adaptivesalesgroup.com/most-people-dont-understand-sales/) - Most people don't understand sales. So if you think these qualities will help you sell, they won't ❌ having the 'gift of the gab' ❌ never giving up on a deal ❌ having an answer for everything ❌ great sales people are born not made ❌ you have to be confident in sales Whereas actually - [Are you SWOT-ing enough?](https://adaptivesalesgroup.com/are-you-swoting-enough/) - That's not bad grammar by the way - the eagle-eyed amongst you will realise I am referring to that wonderful tool The SWOT Analysis. Although I predominantly deal with sales issues, when I am working one to one with a client, I like to take it back to basics so, along with reviewing their vision, - [Don't sell the Sausage, sell the Sizzle!](https://adaptivesalesgroup.com/sell-sizzle-not-sausage/) - Have you heard that phrase before - "Don't sell the sausage, sell the sizzle"? If you think about it, a sausage is just sliced up dead pig. Not very appealing is it? But when you start to think about the smell, the taste and the look of a wonderful succulent sausage, then suddenly it becomes - [Why I am much more important than I was a month ago](https://adaptivesalesgroup.com/why-i-am-so-much-more-important-than-i-was-a-month-ago/) - Why am I more important than I was a month ago? Because clearly I am! And, before you start to mutter under your breath about me having over-inflated ideas of my own value, a lot of it is to do with perception. OK, so let's have a look at this curious statement; in many ways, - [Why the best way to sell is ...er...not to sell](https://adaptivesalesgroup.com/why-the-best-way-to-sell-is-er-not-to-sell/) - Why the best way to sell is ...er...not to sell Time and time again when I am running my training courses, particularly those that focus on basic sales techniques, delegates express their worry that they don't want to be pushy or too 'salesy'. This is for a variety of reasons (aggressive telephone selling, the cliche - [Why my worst training was really one of my best](https://adaptivesalesgroup.com/w/) - So why was one my worst training really one of my best? Well, if you've ever experienced issues trying achieve something, I bet you can relate to this! As a sales trainer, I am used to delivering training in a variety of different venues and I am also used to dealing with the unexpected. However, - [Why you will get gobbled up by the big fishes if you don't nail your USP](https://adaptivesalesgroup.com/why-you-will-get-gobbled-up-by-the-big-fishes-if-you-dont-nail-your-usp/) - Why you will get gobbled up by the big fishes if you don't nail your USP USP stands for Unique Selling Point. USPs are the benefits or features that set your product or service apart from similar things which are offered by your competitors. Of course, if you are lucky enough to have something which - [The surprisingly effective sales question you are probably not asking](https://adaptivesalesgroup.com/the-surprisingly-effective-sales-question-you-are-probably-not-asking/) - Some things you learn through training. Some things you learn through actual real life experience. The question I am about to share with you is an example of the latter. As a sales rookie, I went on loads of training courses which undoubtedly helped me go on to have a successful sales career. However, it - [My recipe for sales perfection (light, tasty and satisfying)](https://adaptivesalesgroup.com/my-recipe-for-sales-perfection-light-tasty-and-satisfying/) - My recipe for sales perfection Ingredients One genuine person who wants to serve their potential client to the best of their ability A qualified prospect (any size) A pair of ears One mouth An open mind A ready smile A notebook & pen An agenda Somewhere to meet (phone, meeting room, Skype) Method Prepare by - [5 things a child knows about the Summer sales dip that you don't](https://adaptivesalesgroup.com/5-things-a-child-knows-about-the-summer-sales-dip-that-you-dont/) - 5 Things a child knows about the Summer sales dip that you don't. Work, work, work. That's what so many of us do isn't it? We work really hard, putting in the effort and the hours and then, despite our best efforts, during August a lot of our businesses just slow down. Everyone is either - [What is the single most effective tool that will transform my business?](https://adaptivesalesgroup.com/best-way-to-transform-business/) - What is the single biggest tool that will transform my business? All around us, 'gurus' (of varying degrees of credibility) are pushing this system, or that product, or some package or another which will miraculously 'transform' your business. Some are excellent, but some are not and there is, of course, a price point for every - [Don't ask me to marry you on our first date](https://adaptivesalesgroup.com/dont-ask-me-to-marry-you-on-our-first-date/) - You wouldn't ask me to marry you on our first date would you? Think about it - it's uncomfortable, pressurising and there is an imbalance of benefit (I'm a great catch, so I get why you want to marry ME, but what's so great about YOU). There is a reason why, for thousands of years, - [When is a Sale not a Sale?](https://adaptivesalesgroup.com/when-is-a-sale-not-a-sale/) - When is a Sale Not a Sale? Many people who are new to sales experience the frustration of thinking they have made a sale, but then, when it comes to the delivery of the product or service, confirmation in writing, or payment of a deposit, the customer does not seem to be able to finalise - [5 tips for starting new sales role](https://adaptivesalesgroup.com/5-tips-for-starting-new-sales-role/) - So you have a new sales job! The excitement, the enthusiasm, the nerves! Read on to learn our 5 tips for starting new sales role! Anyone who has been in sales remembers this - I know I do. You want to make a big impression quickly - show them that they made the right decision - [What is the best way to get YOUR sales from 'A to B'](https://adaptivesalesgroup.com/how-to-get-from-a-to-b/) - How to get your sales from A to B Would you like to earn more money? If the answer is 'yes', I have another question - would you like to do it easily and authentically? Assuming you probably said 'yes' to that as well, why isn't everyone sloshing around in too much money? After all, we - [Are you keeping it REAL?](https://adaptivesalesgroup.com/are-you-keeping-it-real/) - Are you keeping it real? Today I read a post on Facebook asking people to list one thing that they were really proud to have achieved in 2016. There were some super replies - things like: I got married I made a profit in my first year of business I donated a big chunk of - [5 Things that could be scaring your customers away](https://adaptivesalesgroup.com/5-things-that-could-be-scaring-your-customers-away/) - 5 Things that could be scaring your customers away (and what you can do about it) Let's face it, customers can be tough to win, so the last thing you want to do is scare any of them away. However, if you are involved in selling in any way at all, make sure you are - [Do you know the single biggest threat to your business right now?](https://adaptivesalesgroup.com/is-this-the-single-biggest-threat-to-your-business-right-now/) - Do you know the biggest threat to your business right now? Well, if you don't you should. I speak as someone who has experienced what happens when an 18 year old established business gets wiped out pretty much overnight, due to a change in Government policy. And for anyone in Britain, 3 simple words: - [Is your sales focus wrong?](https://adaptivesalesgroup.com/sales-focus-wrong/) - Is your sales focus wrong? Most people, when they find out I am a sales trainer, ask, perfectly reasonably, about getting help with skills like closing, overcoming objections or improving conversion rates. But actually, although these are important, so many people forget (or perhaps don't realise the importance of) the basics. What do I mean - [I love Small Business Saturday (and you should too)](https://adaptivesalesgroup.com/why-i-love-small-business-saturday-and-you-should-too/) - Well, what is Small Business Saturday? The website www.smallbusinesssaturdayuk.com explains: Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities. The day itself takes place on the first Saturday in December each year, but the campaign aims to have - [Why I love Sales Objections and you should too!](https://adaptivesalesgroup.com/love-sales-objections/) - Why I love Sales Objections and you should too. As a sales trainer, one of the things that I get asked about probably more than any other (with the possible exception of how to close better) is overcoming objections. There is something about an objection that can strike genuine fear into the hearts of salespeople - [Don't tell customers you are 'The Best'](https://adaptivesalesgroup.com/dont-tell-customers-you-are-the-best/) - Why I’m not going to tell you I’m the best Today I got pitched at by an over-enthusiastic insurance sales person. Although I’m not in the market for insurance, the salesperson in me loves to listen to other people’s sales calls because, well, they are fascinating! Anyway, this chap did his pitch and I said - [Why Outstanding Customer Service Doesn't have to be Complicated](https://adaptivesalesgroup.com/why-outstanding-customer-service-doesnt-have-to-be-complicated/) - Why Outstanding Customer Service Doesn't have to be Complicated (or expensive) This morning I had an almost flat tyre. Not an actual puncture, but something I noticed last night and forgot to deal with. I was on the school run, so I had to make sure the children were dropped off on time, then I - [Have you ever talked yourself out of a sale?](https://adaptivesalesgroup.com/have-you-ever-talked-yourself-out-of-a-sale/) - Have you ever talked yourself out of a sale (and what should you have done differently?) It is important to understand when to talk and when to stop. When we are being sold ‘to’ none of us likes to be with someone who talks constantly; it is irritating and it can make us feel resentful - [How to Easily Win More Customers](https://adaptivesalesgroup.com/i-am-not-a-salesperson/) - Sales Training for People who need help closing more deals Stop stressing about selling! In business, without sales, well.... there is no business. Sales are the lifeblood that drive everything. But what if you can't sell, you've never been shown how, or you currently sell but it's something you hate or you're not very good - [Close Like a Pro - Intensive Closing Techniques Workshop (for Small Businesses)](https://adaptivesalesgroup.com/close-like-pro-intensive-closing-techniques-workshop-small-businesses/) - This course is not currently running. We recommend you try this instead: How to Sell - [7 Things that we all hate about selling](https://adaptivesalesgroup.com/10-things-that-we-all-hate-about-sales/) - 7 things that we all hate about selling 1. Cancelled meetings Especially when they 'forget' to tell you and you've physically travelled to the venue before you find out. Also annoying when you have done tons of preparation and they no longer want to see you. 2. Being stereotyped as a pushy charlatan This image - [7 Steps to Sales Magic (Introductory Workshop)](https://adaptivesalesgroup.com/7-steps-sales-magic-introductory-workshop/) - Is selling something that you struggle with, even though you know sales are essential to drive money into your business? Is it frustrating that you are not growing your business fast enough? We know how to help you ramp up your sales without being pushy or yucky by sprinkling a little Tadpole magic over your - [You had better be getting inbound right.....or you're throwing your marketing money away](https://adaptivesalesgroup.com/you-had-better-be-getting-inbound-right-or-youre-throwing-your-marketing-money-away/) - Inbound - how good are they in your company? Whether you are a one-man band, or a multinational organisation, you will inevitably be spending a chunk of your budget on marketing and promotion. The idea of course, is that you will encourage sales, or at the very least, leads and enquiries. So what you do - [How a split second decision as an 8 year old changed my life](https://adaptivesalesgroup.com/courage-to-change-her-life/) - How a split second decision as an 8 year old changed my life About this time of year, 43 years ago, I was sitting in my classroom at Goldsworth Middle School in Woking. The teacher was asking us to audition for parts in the Christmas carol service. The format was simple: come up to the - [It's not MAN anymore - it's FAN](https://adaptivesalesgroup.com/its-not-man-anymore-its-fan/) - I'm subsituting MAN for FAN because it's time to move with the times! Those of you in sales will be very familiar with the acronym MAN as standing for: Money Authority Need (in other words, a simple way of identifying the best person to have a sales conversation with). So, it's simple and it works, - [You've got a big account? Be worried.](https://adaptivesalesgroup.com/youve-got-a-big-account-be-worried/) - Do you have one big account? Something that brings in a huge chunk of your business? Well don't go relying on it. You may have heard of The Pareto Rule – 80% of your business comes from 20% of your clients. So what would happen if one of your big clients decided to leave you - [13 years old knows how to cold call better than me?](https://adaptivesalesgroup.com/hes-13-years-old-so-obviously-he-knows-how-to-cold-call-better-than-me/) - He's 13 years old, so obviously he knows how to cold call better than me! OK - It's Hallowe'en and I'm doing Trick or Treating with my 2 children and their 9 year old cousin. Clear instructions are issued: Only go to the houses with pumpkins or decorations outside Be polite Don't be too scary - [Sometimes it's better to sell backwards](https://adaptivesalesgroup.com/sometimes-its-better-to-sell-backwards/) - Sometimes it's better to sell backwards Do I really mean that? Well maybe not everything should be done backwards. But it is certainly worth setting out at the beginning of the meetings, the expectations you have for the end of the meeting! Let me clarify. OK - here is a familiar scenario to anyone who - [The language that makes customers avoid you](https://adaptivesalesgroup.com/how-to-make-sure-youre-not-using-language-that-makes-customers-avoid-you/) - Positive Language can make a huge difference to your sales conversation, so don't go using language that makes customers avoid you. There are certain words and phrases that are considered clichés in the world of selling. If you want to avoid looking like an insincere salesperson, or one who is just following a script. Then - [10 Things successful salespeople always do](https://adaptivesalesgroup.com/10-things-successful-salespeople-always/) - 10 things successful salespeople always do There are always some high achievers in sales who, no matter what, always seem to be able to smash their targets, whatever else is happening in the world. So what do these individuals have in common and what can you learn from their behaviours to improve your own - [How to sell the unfamiliar (or "there is a reason people are afraid to buy")](https://adaptivesalesgroup.com/how-to-sell-the-unfamiliar/) - How to sell the unfamiliar. Research shows that customers are unlikely to choose an unfamiliar brand over one they know and recognise - even if there are clear or obvious shortcomings with the known brand. That can even extend to using a dangerous brand. In a fascinating article in The Harvard Business Review, it is - [Proactive CRM Training](https://adaptivesalesgroup.com/proactive-crm-training/) - Proactive CRM Training Who you are: You have piles of business cards, scraps of paper, notes, and customer records all over the place. You know you need to be more organised but it is hard to get round to it. You often waste time looking for customer information and can forget to call people back - [Be Price Confident - sell without ever discounting again!](https://adaptivesalesgroup.com/price-confidence-sell-without-ever-discounting-again/) - This course is not currently running. We recommend you try this instead: How To Sell - [Plan for Sales Success in 2018](https://adaptivesalesgroup.com/plan-for-sales-success-in-2018/) - Plan for Sales Success in 2018 Who you are You have your own business. At the beginning of last year you made some goals. Some you achieved and some you didn't. Next year you want to do better. What your issues tend to be You know you need to take time to plan, because if - [Negotiate to Win!](https://adaptivesalesgroup.com/negotiate-to-win/) - This course is not currently running. We recommend you try this: How to Sell - [Selling with LinkedIn](https://adaptivesalesgroup.com/building-your-business-with-linkedin/) - Building your business with LinkedIn Who You are Maybe you are on LinkedIn but you're not sure if you're making the most of it? In fact, you are pretty certain that you are missing opportunities. Do you keep hearing stories of people who are making money and getting new business from LinkedIn, but you don't - [Are women better at selling than men?](https://adaptivesalesgroup.com/women-better-selling/) - Are women better at selling than men? This is a tricky one. In my role as a sales trainer, I probably train roughly 60% women to 40% men. Now this is interesting. Does this mean women are worse at selling than men, that they 'think' they are worse at selling than men, or just that - [Startup of the Year 2015-16 competition entry: Tadpole Training](https://adaptivesalesgroup.com/startup-year-2015-16-competition-entry-tadpole-training/) - Delighted to be featured in The Guardian Startup of the Year 2015-2016 - [Are you giving good follow up?](https://adaptivesalesgroup.com/giving-good-follow/) - Are you giving good follow up? I ask because you don't have to be a sales expert to use this very simple strategy to increase your sales. If you take a look at this chart* then you will see that the majority of sales are not closed on the first, second, third or even fourth - [Are you giving a great buying experience?](https://adaptivesalesgroup.com/giving-great-buying-experience/) - Are you giving a great buying experience? When I run one of my sales training courses, I usually do a bit with the class at the beginning about 'what makes a good sale'. I ask delegates to think about a time when they had an outstanding buying experience and to share it with the group. - [Do you use a sales funnel?](https://adaptivesalesgroup.com/do-you-use-a-sales-funnel/) - Do you use a sales funnel? Do you even know what a sales funnel is? Perhaps you have heard the term 'sales pipeline' - well they are pretty much the same thing. In my view, they are one of the most effective tools you can use to help you win more sales and the good - [Why you need to understand procurement professionals better](https://adaptivesalesgroup.com/why-you-need-to-understand-procurement-professionals-better/) - Why you need to understand procurement professionals better. Have you ever really sat down and thought about some of the pressures your customers are facing, particularly if a key part of their job involves the procurement function? Come to that, do you treat them like proper human beings or just 'problems' to be overcome or - [What's on my selling wish list for 2016](https://adaptivesalesgroup.com/whats-on-my-selling-wish-list-for-2016/) - What's on my selling wish list for 2016? Why not dream for a bit? I may be a sales trainer, but I still need to sell, so if I was in 'sales heaven' and I could have whatever I wanted, I think this little list would cover it: 1. No one will ever ask for - [How to massively improve your sales conversions (and it's easy)](https://adaptivesalesgroup.com/how-to-massively-improve-your-sales-conversions-and-its-easy/) - How to massively improve your sales conversionsThis is such an easy thing to do, but so few people do it. What am I talking about? Following up. '80% of sales require 5 follow up calls after the meeting. 44% of salespeople give up after 1 call.' Source: The Marketing Donut These are professionals - people - [How to keep selling during the holidays](https://adaptivesalesgroup.com/how-to-keep-selling-during-the-holidays/) - How to keep selling during the holidaysI'm going to keep this brief (because I bet you're sandwiched inbetween buying presents, going to parties and watching school nativities right now!). However, the fact remains that for a lot of businesses (retail excluded) Christmas can be a difficult time to get customers to buy. The good news - [Make it super easy for your customers to say 'Yes'](https://adaptivesalesgroup.com/make-it-super-easy-for-your-customers-to-say-yes/) - Make it super easy for your customers to say 'Yes' Is it possible that you've been making things too complicated for your customers? If so, you might be stopping them from buying. That's because all of us humans like easy decisions rather than hard ones. So what can you do to ensure that your customers - [Are you giving your customers confidence?](https://adaptivesalesgroup.com/are-you-giving-your-customers-confidence/) - Are you giving your customers confidence?That's not strange question - if your customers don't have confidence in you, what you are selling and your organisation, then your chances of getting a sale are tiny. Customers tend to buy when they like you, believe in you, trust you and HAVE CONFIDENCE IN YOU. So if you've - [Is your Ego killing your business?](https://adaptivesalesgroup.com/is-your-ego-killing-your-business/) - Is Ego Killing your Business?If you run a business, you do need to have a certain amount of self-belief - after all, you will come across plenty of people who don't like what you do, or even think you're crazy to try. However, if you take it too far and let your ego take over, - [Are you talking yourself out of a sale?](https://adaptivesalesgroup.com/are-you-talking-yourself-out-of-a-sale/) - Are you talking yourself out of a sale?Michael ran a design business and believed passionately in what he did. He was versatile and so had a good base of potential clients. However, because he was foremost an artist, he struggled with the business transaction side of his work, much preferring to discuss the design and - [The best sales people know when to shut up](https://adaptivesalesgroup.com/the-best-sales-people-know-when-to-shut-up/) - The best sales people know when to shut upHave you ever been in conversation with someone, there is a lull, no one speaks and you have the strongest urge to fill that silence with something, anything? We human beings don't like uncomfortable silences and it is a natural reaction to try and fill this void - [Upselling? Cross-selling? Help! I'm Confused!](https://adaptivesalesgroup.com/upselling-cross-selling-help-im-confused/) - Upselling? Cross-Selling? Help! I'm Confused! Upselling and cross-selling. Do you these two phrases confuse you? If they do, you're not alone. As if it isn't enough to worry about selling the main thing that you do, you now need to sell other stuff too? Don't panic! It's not actually that complicated. Let's quickly explore what - [Effective follow up strategies to stop your leads going cold](https://adaptivesalesgroup.com/effective-follow-up-strategies-to-stop-your-leads-going-cold/) - Effective Follow up Strategies to stop your leads going cold We've all been there - you get a great enquiry from an interested customer, you've talked, asked and answered questions, they are absolutely hooked and then..... you never hear from them again. If you sit there just waiting, you are guilty of 'failing to follow - [In sales, sometimes you need to get out of your own way](https://adaptivesalesgroup.com/in-sales-sometimes-you-need-to-get-out-of-your-own-way/) - In Sales, Sometimes you need to get out of your own wayThis is about lacking self-belief, something which I proved to myself spectacularly yesterday. To give you the background, the Christmas before last, I went over a speed bump too fast and knocked off the right side of my car's bumper. I shoved the broken - [How not to write a sales letter](https://adaptivesalesgroup.com/how-not-to-write-a-sales-letter/) - How not to write a sales letterWhen I am training people how to sell, the importance of effective communication comes up again and again. It helps set you apart from the masses, the ones who can't be bothered and the ones who are just treating you like a number. Consider this gem I received on - [How good are you at managing your customer records?](https://adaptivesalesgroup.com/how-good-are-you-at-managing-your-customer-records/) - How good are you at Managing your customer records?I admit I love a good sales database. At Tadpole, it was one of the first things I made sure I had, because in order to grow my customer base and so sell my services, I needed some prospective customers and I needed them fast. So how - [Are your customers thirsty enough?](https://adaptivesalesgroup.com/are-your-customers-thirsty-enough/) - The Parable of The Young Salesman I recently saw this terrific Oasis advertisement and it reminded me of the following Parable: A young Salesperson was disappointed. He had lost an important sale. In discussing the matter with the Sales Manager, the young man shrugged. "I guess," he said "it just proves you can lead a - [5 Reasons Your Customers Will Not Buy From You](https://adaptivesalesgroup.com/5-reasons-your-customers-will-not-buy-from-you/) - 5 Reasons your customers will not buy from you. As a sales trainer, I spend a lot of time trying to help people sell more. But it's also useful to know what things you shouldn't do - the sort of things that will have your customers running for the hills (or at least hanging on - [Make someone happy today - recommend them!](https://adaptivesalesgroup.com/make-someone-happy-today-recommend-them/) - Make someone happy today - recommend them! In my job I train people how to sell. When it works it is amazing - they get something they can use for life and, sometimes it transforms them. That's a wonderful feeling. What do you do that helps people? Perhaps you provide a service or product that - [How to choose a sales trainer](https://adaptivesalesgroup.com/how-to-choose-a-sales-trainer/) - How to choose a trainer When the time comes that you decide you or your people need some training, you will probably want to do some research on the various providers out there. Training can be a big investment for an organisation and you want to make sure that what you spend is going to - [Do you want to talk business? OK, let's go to a coffee shop.](https://adaptivesalesgroup.com/do-you-want-to-talk-business-ok-lets-go-to-a-coffee-shop/) - Do you want to talk business? OK, let's go to a coffee shop. Many entrepreneurs don't have their own offices and either work from home or meet clients at venues such as coffee shops. This week, whilst having a really productive meeting with a fellow business woman in a wonderful local cafe, it occurred to - [Small Businesses, Claim your Competitive Advantage (Part Two)](https://adaptivesalesgroup.com/small-businesses-claim-your-competitive-advantage-part-two/) - Small Business, Claim your Competitive Advantage Yesterday, we looked at some reasons why it can be good to be small. As a small business, you: Respond Faster Have More Flexibility Have Better Relationships with Customers Get a Personal connection to the Customer Have Specialisation Have The Community Edge Today we will look at some more - [Small Businesses - Claim your competitive advantage! (Part One)](https://adaptivesalesgroup.com/small-businesses-claim-your-competitive-advantage-part-one/) - Small businesses, claim your competitive advantage!As a small business, you are probably very aware of your larger competitors and it can be very easy to be intimidated by them. The trick is not to fall into the trap of trying to match them. If you go head to head with them, the chances are that - [Closing Sales should not be like a wrestling match!](https://adaptivesalesgroup.com/closing-sales-should-not-be-like-a-wrestling-match/) - Closing sales is not a wrestling match! When I started my sales career it was with a well-known Financial Services organisation who shall be nameless. My manager, who I can now see was the cliché of the crooked salesman, was much worse and delighted in teaching his team of young, inexperienced sales people - [Are you using the power of Case Studies in your business?](https://adaptivesalesgroup.com/are-you-using-the-power-of-case-studies-in-your-business/) - Are you using the power of Case Studies in your business? Small businesses are always looking for ways to increase their reach and compete with the big boys. With that in mind, have you really explored the benefits of using case studies to promote your business? The Content Marketing Institute has found that B2B marketers - [I'm a salesperson - give me a cuddle please!](https://adaptivesalesgroup.com/im-a-salesperson-give-me-a-cuddle-please/) - I'm a Salesperson - give me a cuddle please! I don't know what you think about people who sell for a living. Perhaps you think we are all pushy, gobby, dishonest, manipulative charlatans. I hope you don't, but from comments I sometimes hear a fair few of you must think this. I want you to - [Why you should stop discounting and charge more](https://adaptivesalesgroup.com/why-you-should-stop-discounting-and-charge-more/) - Why you should stop discounting and charge more When you looked at that heading, did you think 'no chance!' Or perhaps you shouted at me; 'what does she know?' Certainly, if you are anything like most people in business, you might have some genuine reasons to be sceptical, like: 1. I need to give discounts - [Why you are my enemy!](https://adaptivesalesgroup.com/why-you-are-my-enemy/) - Why you are my enemy! I would love to send a letter to all the bad salespeople in the world, explaining what they are doing wrong. Then hopefully, they would take my well-meant advice and stop bothering me! If I did, I suppose it would look something like this: Dear salesperson, Do you know - [What to do when things get tough](https://adaptivesalesgroup.com/what-to-do-when-things-get-tough/) - I was at an entrepreneurial event yesterday and, among the razzmatazz, the star speakers and the over enthusiastic support staff, it is true to say that I really did pick up a few gems. One of the best sessions was run by Clate Mask, CEO and joint founder of Infusionsoft, a multi-million dollar company. - [What Rudyard Kipling can teach you about Selling](https://adaptivesalesgroup.com/what-rudyard-kipling-can-teach-you-about-selling/) - We are now going to get surprisingly cultural, but it's all in the name of selling more! "I keep six honest serving men(they taught me all I knew);Their names are What and Why and WhenAnd How and Where and Who." What the very clever Rudyard Kipling was talking about was the ability to ask effective - [Do you know what your customers don't want?](https://adaptivesalesgroup.com/do-you-know-what-your-customers-dont-want/) - Have you any idea what your customers want? OK - have you any idea what they don't want? Well, you probably have more of an idea than you think you do. After all, you are a customer too aren't you? Maybe you could give yourself some sales tips. And I'm sure you have pretty strong ideas - [If you're selling, I'm not buying!](https://adaptivesalesgroup.com/if-youre-selling-im-not-buying/) - No one successfully sells to every single person they meet. Despite the many books and experts out there who claim they can teach you how to sell, it’s just not possible. However, you can improve your chances if you ‘Sell to the MAN’ ‘MAN’ is an acronym for ‘Money, Authority, Need’ and it can - [A Simple Introduction to Marketing](https://adaptivesalesgroup.com/a-simple-introduction-to-marketing/) - Marketing is a huge subject, so it is useful to have a simple overview of what marketing really is. Most of us probably know some marketing activities like: using social media, printing leaflets and getting yourself out there in the world to tell people about what you do. However, marketing is a little more complex - [Why you will sell more if you can negotiate like a child](https://adaptivesalesgroup.com/why-you-will-sell-more-if-you-can-negotiate-like-a-child/) - Children are brilliant negotiators. Ask any parent who has just been persuaded to part with yet more money for another ‘essential’ toy, gadget, gimmick, or snack. We can learn a lot from them in our adult world if we are prepared to listen. As tiny babies, we learn to manipulate the world to get what - [Why you must get rid of your toxic customers now!](https://adaptivesalesgroup.com/why-you-must-get-rid-of-your-toxic-customers-now/) - In this difficult economic climate, we all want more customers, because more customers means more turnover and more profit, right? Well the answer to that is that it actually depends and some customers might actually be sapping your hard won profits. In actual fact, not every customer is a perfect fit for your business. 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[sales motivation](https://adaptivesalesgroup.com/tag/sales-motivation/) - [Zig Ziglar](https://adaptivesalesgroup.com/tag/zig-ziglar/) - [Zig Ziglar quotes](https://adaptivesalesgroup.com/tag/zig-ziglar-quotes/) - [goal setting](https://adaptivesalesgroup.com/tag/goal-setting/) - [GROW Model](https://adaptivesalesgroup.com/tag/grow-model/) - [problem solving](https://adaptivesalesgroup.com/tag/problem-solving/) - [sales leadership](https://adaptivesalesgroup.com/tag/sales-leadership/) - [sales management](https://adaptivesalesgroup.com/tag/sales-management/) - [The GROW Model](https://adaptivesalesgroup.com/tag/the-grow-model/) - [sales improvement](https://adaptivesalesgroup.com/tag/sales-improvement/) - [sales improvement strategy](https://adaptivesalesgroup.com/tag/sales-improvement-strategy/) - [sales performance](https://adaptivesalesgroup.com/tag/sales-performance/) - [contact rates](https://adaptivesalesgroup.com/tag/contact-rates/) - [sales statistics](https://adaptivesalesgroup.com/tag/sales-statistics/) - [motivate your sales team](https://adaptivesalesgroup.com/tag/motivate-your-sales-team/) - [sales performance birmingham](https://adaptivesalesgroup.com/tag/sales-performance-birmingham/) - [sales performance london](https://adaptivesalesgroup.com/tag/sales-performance-london/) - [CRMs](https://adaptivesalesgroup.com/tag/crms/) - [future of sales](https://adaptivesalesgroup.com/tag/future-of-sales/) - [Gen Z](https://adaptivesalesgroup.com/tag/gen-z/) - [performance improvement](https://adaptivesalesgroup.com/tag/performance-improvement/) - [sales enablement](https://adaptivesalesgroup.com/tag/sales-enablement/) - [sales fulfilment](https://adaptivesalesgroup.com/tag/sales-fulfilment/) - [consistency in sales](https://adaptivesalesgroup.com/tag/consistency-in-sales/) - [compound effect](https://adaptivesalesgroup.com/tag/compound-effect/) - [marginal gains](https://adaptivesalesgroup.com/tag/marginal-gains/) - [marginal gains in sales](https://adaptivesalesgroup.com/tag/marginal-gains-in-sales/) - [sales team effectiveness](https://adaptivesalesgroup.com/tag/sales-team-effectiveness/) - [Sir Dave Brailsford](https://adaptivesalesgroup.com/tag/sir-dave-brailsford/) - [prospecting techniques](https://adaptivesalesgroup.com/tag/prospecting-techniques/) - [persuasion](https://adaptivesalesgroup.com/tag/persuasion/) - [sales disappointment](https://adaptivesalesgroup.com/tag/sales-disappointment/) - [coldcalling](https://adaptivesalesgroup.com/tag/coldcalling/) - [pattern interrupt](https://adaptivesalesgroup.com/tag/pattern-interrupt/) - [telephone skills](https://adaptivesalesgroup.com/tag/telephone-skills/) - [warm calling](https://adaptivesalesgroup.com/tag/warm-calling/) - [pausing](https://adaptivesalesgroup.com/tag/pausing/) - [strategic silence](https://adaptivesalesgroup.com/tag/strategic-silence/) - [ghosting](https://adaptivesalesgroup.com/tag/ghosting/) - [ghosting in sales](https://adaptivesalesgroup.com/tag/ghosting-in-sales/) - [LinkedIn prospecting](https://adaptivesalesgroup.com/tag/linkedin-prospecting/) - [outreach](https://adaptivesalesgroup.com/tag/outreach/) - [social selling Cheshunt](https://adaptivesalesgroup.com/tag/social-selling-cheshunt/) - [Social selling London](https://adaptivesalesgroup.com/tag/social-selling-london/) - [Peter Principle](https://adaptivesalesgroup.com/tag/peter-principle/) - [sales management training](https://adaptivesalesgroup.com/tag/sales-management-training/) - [Probing questions](https://adaptivesalesgroup.com/tag/probing-questions/) - [sales improvement London](https://adaptivesalesgroup.com/tag/sales-improvement-london/) - [Sales team improvement](https://adaptivesalesgroup.com/tag/sales-team-improvement/) - [TED](https://adaptivesalesgroup.com/tag/ted/) - [Tell Explain Describe](https://adaptivesalesgroup.com/tag/tell-explain-describe/) - [sales hints](https://adaptivesalesgroup.com/tag/sales-hints/) - [sales is like gardening](https://adaptivesalesgroup.com/tag/sales-is-like-gardening/) - [salestips](https://adaptivesalesgroup.com/tag/salestips/) - [sow sales seeds](https://adaptivesalesgroup.com/tag/sow-sales-seeds/) - [buying signals](https://adaptivesalesgroup.com/tag/buying-signals/) - [recognising buying signals](https://adaptivesalesgroup.com/tag/recognising-buying-signals/) - [verbal buying signals](https://adaptivesalesgroup.com/tag/verbal-buying-signals/) - [sales improvement Cheshunt](https://adaptivesalesgroup.com/tag/sales-improvement-cheshunt/) - [B2B sales](https://adaptivesalesgroup.com/tag/b2b-sales/) - [growth](https://adaptivesalesgroup.com/tag/growth/) - [sales training Chelmsford](https://adaptivesalesgroup.com/tag/sales-training-chelmsford/) - [AEs](https://adaptivesalesgroup.com/tag/aes/) - [BDMs](https://adaptivesalesgroup.com/tag/bdms/) - [Job satisfaction](https://adaptivesalesgroup.com/tag/job-satisfaction/) - [Sales Managers](https://adaptivesalesgroup.com/tag/sales-managers/) - [SDRs](https://adaptivesalesgroup.com/tag/sdrs/) - [compliments](https://adaptivesalesgroup.com/tag/compliments/) - [rapport in sales](https://adaptivesalesgroup.com/tag/rapport-in-sales/) - [CX](https://adaptivesalesgroup.com/tag/cx/) - [training Birmingham](https://adaptivesalesgroup.com/tag/training-birmingham/) - [training Chelmsford](https://adaptivesalesgroup.com/tag/training-chelmsford/) - [training Manchester](https://adaptivesalesgroup.com/tag/training-manchester/) - [selling on value](https://adaptivesalesgroup.com/tag/selling-on-value/) - [valueselling](https://adaptivesalesgroup.com/tag/valueselling/) - [Sales Training Brentwood](https://adaptivesalesgroup.com/tag/sales-training-brentwood/) - [Sales training Harlow](https://adaptivesalesgroup.com/tag/sales-training-harlow/) - [commercial capability](https://adaptivesalesgroup.com/tag/commercial-capability/) - [Commercial sales training](https://adaptivesalesgroup.com/tag/commercial-sales-training/) - [negotiation confidence](https://adaptivesalesgroup.com/tag/negotiation-confidence/) - [Sales training technical](https://adaptivesalesgroup.com/tag/sales-training-technical/) - [technical B2B Sales](https://adaptivesalesgroup.com/tag/technical-b2b-sales/)