So if the number one cost in sales is not leads, what is it?<\/p>\n\n\n\n
Hint: it’s also not:<\/p>\n\n\n\n
travel and expenses<\/p>\n\n\n\n
CRM or the tech stack<\/p>\n\n\n\n
it’s not even the training budget!<\/p>\n\n\n\n
I’ll show you what it is with a simple example, which is like erosion – drip, drip, drip …<\/p>\n\n\n\n
Here goes:<\/p>\n\n\n\n
A lot of salespeople might just knock off 5% to get a deal over the line. Let’s see what that means in numbers.<\/p>\n\n\n\n
Let’s say you have a 20% margin, then that 5% has just wiped out 25% of your profit<\/p>\n\n\n\n
What if they give 10% discount?<\/p>\n\n\n\n
Then that destroys 50% of your profit<\/p>\n\n\n\n
Ouch!
Now, imagine that happening across your entire sales team, week after week, month after month, quarter after quarter….. Millions vanish. Not because of lost deals but because of unnecessary discounting. <\/p>\n\n\n\n
What would it mean in numbers for your team )\u00a31 million revenue on \u00a320 million turnover – and remember that’s just turnover, not margin)<\/p>\n\n\n\n
<\/p>\n\n\n\n
Let’s chat<\/p>\n","protected":false},"excerpt":{"rendered":"
So if the number one cost in sales is not leads, what is it? Hint: it’s also not: travel and expenses CRM or the tech stack it’s not even the training budget! I’ll show you what it is with a simple example, which is like erosion – drip, drip, drip … Here goes: Discounting A […]<\/p>\n","protected":false},"author":2,"featured_media":3769,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24,32,43,21,12,46],"tags":[38,14,57,41,45,124,18,115,70,269,223,413,58,110,270,425,426],"class_list":["post-3768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customers","category-entrepreneurs","category-negotiation","category-sales-tips","category-sales-training","category-training","tag-basic-sales-skills","tag-best-sales-trainer","tag-closing","tag-discounting","tag-sales","tag-sales-courses-london","tag-sales-trainer-enfield","tag-sales-trainer-london","tag-sales-training","tag-sales-training-birmingham","tag-sales-training-brighton","tag-sales-training-chelmsford","tag-sales-training-enfield","tag-sales-training-london","tag-sales-training-manchester","tag-selling-on-value","tag-valueselling"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/adaptivesalesgroup.com\/index.php?rest_route=\/wp\/v2\/posts\/3768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adaptivesalesgroup.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adaptivesalesgroup.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adaptivesalesgroup.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adaptivesalesgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3768"}],"version-history":[{"count":0,"href":"https:\/\/adaptivesalesgroup.com\/index.php?rest_route=\/wp\/v2\/posts\/3768\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adaptivesalesgroup.com\/index.php?rest_route=\/wp\/v2\/media\/3769"}],"wp:attachment":[{"href":"https:\/\/adaptivesalesgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adaptivesalesgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adaptivesalesgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}