Jan 1, 2021 | sales tips, sales training, Training
How to sell the unfamiliar. Research shows that customers are unlikely to choose an unfamiliar brand over one they know and recognise – even if there are clear or obvious shortcomings with the known brand. That can even extend to using a dangerous brand. In a...
May 21, 2016 | entrepreneurs, sales tips, sales training, Training
Are women better at selling than men? This is a tricky one. In my role as a sales trainer, I probably train roughly 60% women to 40% men. Now this is interesting. Does this mean women are worse at selling than men, that they ‘think’ they are worse at...
Apr 16, 2016 | entrepreneurs, sales tips, sales training, Training
Are you giving good follow up? I ask because you don’t have to be a sales expert to use this very simple strategy to increase your sales. If you take a look at this chart* then you will see that the majority of sales are not closed on the first, second, third or...
Apr 4, 2016 | customers, sales tips, sales training, Training
Are you giving a great buying experience? When I run one of my sales training courses, I usually do a bit with the class at the beginning about ‘what makes a good sale’. I ask delegates to think about a time when they had an outstanding buying experience...
Feb 6, 2016 | entrepreneurs, marketing, sales tips, sales training, Training
Do you use a sales funnel? Do you even know what a sales funnel is? Perhaps you have heard the term ‘sales pipeline’ – well they are pretty much the same thing. In my view, they are one of the most effective tools you can use to help you win more...
Jan 16, 2016 | customers, sales tips, Training
Why you need to understand procurement professionals better. Have you ever really sat down and thought about some of the pressures your customers are facing, particularly if a key part of their job involves the procurement function? Come to that, do you treat them...