Is your sales focus wrong?

Is your sales focus wrong?  Most people, when they find out I am a sales trainer, ask, perfectly reasonably, about getting help with skills like closing, overcoming objections or improving conversion rates. But actually, although these are important, so many people...

Don’t tell customers you are ‘The Best’

Why I’m not going to tell you I’m the best Today I got pitched at by an over-enthusiastic insurance sales person. Although I’m not in the market for insurance, the salesperson in me loves to listen to other people’s sales calls because, well, they are fascinating!...